Drexel Professor Publishes Paper on Recruiting Millennials
Have you been wondering how to attract tech-savvy Millennials to be employees for a new venture? Dr. Jonathan Ziegert, an Associate Professor at Drexel University’s Lebow College of Business, has recently published a paper with advice for recruiting Millennials. His work, “Web-Based Recruitment in the Millennial Generation, Work-Life Balance, Website Usability, and Organizational Attraction” was recently published in the European Journal of Work and Organizational Psychology.
Ziegert claims that company websites are a crucial recruiting tool. Millennials often use company websites to assess potential employers, and they often judge companies based on what they see on a company’s website. A good website should have both substance and style. Ziegert explains ““This generation grew up with the Internet. They assume that if the look and feel of your website isn’t user-friendly, or it’s difficult to navigate, your company isn’t technologically savvy.”
Ziegert observes that while Millennials look at salary and other traditional job features while searching for work, they also value work-life balance, meaningful work, and jobs that offer skills that they can transfer to a variety of positions. In fact, many Millennials say that work-life balance is just as important to them as salary when they are considering a company. A company recruiting website should highlight the values and opportunities they offer to appeal to Millennials: “[Millenials are] also determined to find a great fit, so it’s very important to clearly highlight your values and goals, and make sure your website is a good representation of your company.”
