LIMITED SPACE: 2014 Kellogg Sports Business Conference
The Kellogg School of Management knows that professional sports and the business world surrounding them make up a multi-billion dollar industry that has seen noticeable growth in recent history. Harnessing that growth requires that teams, leagues and sports-related organizations look beyond traditional approaches and explore more contemporary, data-driven and analytical methods.
On February 14 at the James L. Allen Center, The Kellogg Sports Business Conference will provide a discussion of a number of areas within the sports business landscape that are being reshaped by this powerful shift: as professional sports continue to engage consumers on deep emotional and social levels and the importance of understanding the needs of fans continues to grow, innovative fan research techniques have resulted in tangible activation of consumer insights through game day experiences, ballpark renovations and brand enhancements.As a school known for understanding that consumers must create a platform for industry professionals to collaborate and share industry-leading ideas around unlocking the sports fan and his or her revenue potential, Kellogg is primed to lead this pivotal discussion on fan engagement at this year’s conference.
Panel to be held during the event include, “Sports Branding: Year-Round Fan Activation,” “Outside the Stadium: Sports Sponsorship,” and “The Globalization of Your Brand: Reaching New Targets.” There will also be a case study and two keynote speakers, David Cornwell of Gordon & Rees, and Isiah Thomas, Hall of Fame Player and executive. At the end of the conference is an hour long networking event.
You can find out more information or register for the conference here.
