Jenny Darroch, professor of marketing at The Drucker School of Management, was recognized by The Los Angeles Business Journal as a finalist for its 22nd Annual Women Making a Difference Awards. These awards honor women of outstanding achievement in the Los Angeles community.
Professor Darroch was named a finalist in the “Rising Star” category. She specializes in marketing strategy, in particular, market definition and market segmentation with a special interest in marketing to women.
One of her career highlights was having the opportunity to co-edit a special issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009 with George Day and Stan Slater. Her new book, Why Marketing to Women Doesn’t Work, will be released this summer and focuses on why current marketing initiatives that are directed toward women are failing and how companies can overcome this by redefining their marketing approach.
“Professor Darroch’s dedication to her students, women in business, women in academia, and her research distinguishes her as an influential and valuable member of our faculty,” said Lawrence A. Crosby, dean of the Drucker School of Management.
Prior to joining the Drucker School faculty, Professor Darroch was the director of entrepreneurship and a senior lecturer in marketing at the University of Otago in New Zealand. Darroch has taught numerous executive education programs in New Zealand and the Asia-Pacific region. Professor Darroch has also managed the marketing curriculum for a large MBA program in New Zealand where she created a master’s degree in entrepreneurship and also played a key role in developing support structures to allow the commercialization of intellectual property from universities.