California State University, Los Angeles is now offering a Certificate in Social Media. The Certificate Program in Social Media at California State University, Los Angeles (CSULA) addresses the many issues surrounding this new phenomenon of social media and provides a roadmap to help individuals and companies navigate social media to gain a competitive edge.
The certificate in social media program addresses the fundamental questions:
- What are the best social media strategies and tactics to employ?
- How can you create mobile marketing apps via mobile marketing devices?
- How can you measure and track social media tactics?
- How can you integrate social media into marketing plans?
- How can you develop a new business using social media?
The certificate program offers a hands-on approach to learning about social media. Students will be able to customize the courses to meet his or her needs, learn digital social media skills, work and learn in an interdisciplinary environment of students and faculty, learn the technologies of social networks, design and implement a social media strategy, integrate social media tools into marketing initiatives and other strategic business initiatives and indentify the key social media metrics.
Enrollment is open to anyone who wishes to attend.The certificate program does not require you to be a marketing major, business student, or even a CSULA student. The certificate in social media is also available through California State University, Los Angeles Corporate Training program. The certificate can be customized to accommodate any organization’s specific needs. For more information visit the CSULA college of business and economics website.