Columbia Offers New Exec. Education Program

Columbia Business School will be offering a new Business-to-Business Marketing Strategy Program in its Executive Education department. The first session of the new program will run from October 7, 2014 to October 9, 2014.

The program will teach executives to use the marketing function as a pivotal tool in building better customer relationships when the customer is an organization, not an individual or household. Targeted to marketing, sales and product managers involved in the design of marketing strategy, the program is also valuable to general managers who seek to build an efficient marketing and sales function.

The program covers both strategic marketing issues as well as key aspects of implementation. It also includes many industry contexts, from commodities to differentiated products and services and highlights how some of the modern tools of marketing, like social media, can be used in a B2B environment. Case studies cover companies in industries like shipping, media and medical technology, among others.

Participants will enjoy a variety of teaching methods, as well: discussions, lectures, case studies, group work – where you become the decision maker. The goal of Business-to-Business Marketing Strategy is to teach you how to become even more customer oriented in a business-to-business setting.

The program will be held on Columbia Business School’s campus in New York City. The program cost is $5,850 and includes course materials and some meals. Accommodations for the duration of the course are not covered by the tuition cost. Participants are encouraged to use the link available on the website to plan their stay. Applications can be completed online.

regions: New York City

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