Leavey Alum. Named VP of Marketing at RiseSmart

Karin Bootsma Leavey School of Business MBA ’89 alumnus, has been named the new vice president of marketing at RiseSmart, a leading company in enterprise career management solutions. In this position, Bootsma will build upon RiseSmart’s market leadership and focus on creating marketing programs that grow the foundation for ongoing customer, sales and channel success in each of the company’s markets.

Bootsma brings over 20 years of high-tech, HCM and SaaS marketing experience, including seven years as vice president of marketing at public and private companies. She joins RiseSmart from Monster Worldwide, where she led Product Marketing, HR Alliances and Monster’s Talent Management Suite. Bootsma also drove product marketing for several new products, such as Monster’s semantic resume search products.

“We are delighted to have Karin lead RiseSmart’s already stellar marketing program,” said RiseSmart President and CEO Sanjay Sathe. “Karin brings a deep understanding of the HR industry and her past experience is perfectly in line with the expertise we need here at RiseSmart. We’re excited by what she brings to the table as we continue innovating the career management industry.”

Bootsma holds an MBA from Santa Clara University, Leavey School of Business, and a mechanical engineering degree from University of the Pacific. Bootsma will be based in RiseSmart’s San Jose office.

“RiseSmart is a true pioneer in the outplacement industry,” said Bootsma. “Its flagship product is unmatched by competitors, and I’m honored to be a part of the continuing innovation at this company. I’m drawn to RiseSmart’s passion to shape this industry for the better by helping employers and employees reach their workforce and career goals.”

regions: San Francisco

About the Author