Kellogg Prof. Honored For Research
The following article was originally sourced from the news piece “Carpenter Honored” on Kellogg’s news & events site.
Gregory Carpenter, professor at the Kellogg School of Management has won the Sheth Foundation/Journal of Marketing Award for 2013 for the research that led to his book, Resurgence. The award is presented by the American Marketing Association and recognizes the article published in the Journal of Marketing between 2004 and 2008 that has made the greatest long-term contributions to both theory and practice of marketing. Carpenter was presented the award at the American Marketing Association’s Summer Marketing Educators’ Conference on Aug. 2.
“That the research presented in the article — and later expanded in our book, Resurgence — was deemed a significant contribution to the discipline of marketing is deeply gratifying and humbling,” Carpenter said.
Like Resurgence, Carpenter coauthored “Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation” with former Kellogg professor John F. Sherry Jr. and Gary F. Gebhardt ’05, associate professor of marketing at HEC Montréal (École des Hautes Études commerciales de Montréal).
At Kellogg, Carpenter’s roles include being a James Farley/Booz Allen Hamilton Professor of Marketing Strategy, director of the Center for Market Leadership and faculty director of the Kellogg Markets and Customers Initiative (KMCI). He teaches The Customer Focused Organization: Leadership, Strategy, and Implementation and Advanced Management Program: The Global Experience.
The Sheth Foundation was founded by Dr. Jagdish and Madhu Sheth and is committed to marketing scholarship, publication and research. In addition to this award, foundation co-hosted a doctoral consortium with the American Marketing Association at Kellogg this past June.
About the Author
Max Pulcini
Max Pulcini is a Philadelphia-based writer and reporter. He has an affinity for Philly sports teams, Super Smash Bros. and cured meats and cheeses. Max has written for Philadelphia-based publications such as Spirit News, Philadelphia City Paper, and Billy Penn, as well as national news outlets like The Daily Beast.
