LMU Names Director of the M-School

Ad industry veteran Matt Stefl has joined Loyola Marymount University’s College of Business Administration as clinical professor and director of the M-School. The M-School is a cutting-edge undergraduate program designed to cultivate advertising and marketing professionals for today’s digital business environment.

The M-School bridges the gap between academia and industry and gives students real-world advertising and branding experience through offsite visits and interactions with industry professionals. Innovative courses are co-taught by faculty and industry pros and cover new product development, branding, strategy, social media, content creation, coding, and analytics, among others.

The M-School also addresses the talent shortage of the fast-changing world of marketing and advertising by grooming students to be “job-ready” right out of college. Each year, prospective students go through a competitive application process for a coveted spot in this groundbreaking program.

With nearly 15 years of advertising industry experience, Stefl has nearly 15 years of experience in the advertising industry. He most recently served as executive vice president, director of strategic planning at LA-based Dailey & Associates. Prior to that, he worked at several agencies including RPA, RAPP and DDB, gaining experience in nearly every aspect of the advertising business.

He has advised clients in building some of our nation’s top companies and brands like Honda, Turbo Tax, Nestle, IHOP, Dole, Bank of America, Wells Fargo and many more.

Stefl has also guest lectured at USC, Pepperdine and the University of California, Santa Barbara, educating students on the latest topics in advertising, marketing and business.

regions: Los Angeles

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