USC Marshall School of Business has been selected as a critical partner in shaping the U.S. presence at Expo Milano 2015, the latest incarnation of the historic world’s fair.
On target to open its doors next May, Expo Milano, built around the theme “Feeding the Planet, Energy for Life,” will offer countries around the world an opportunity to showcase their strengths and capture their national spirit as they tackle one of the most pressing issues of our time: hunger and food insecurity.
For the second consecutive Expo, Friends of the USA Pavilion Milano 2015 has tapped USC Marshall to lead recruitment and training of its student ambassadors, a pivotal role in ensuring the pavilion’s success.
The Expo will run through October 2015. The student ambassadors will rotate in three-month shifts. Though U.S. involvement in Expos is green lit by the State Department, funding for the pavilion comes exclusively from private sources. For the USA Pavilion at Expo Milano, the Friends organization (a collaboration between the James Beard Foundation and the International Culinary Center, in association with the American Chamber of Commerce in Italy), is designing a visitor experience that explores “American Food 2.0: United to Feed the Planet.”
Exhibits in the pavilion will encourage visitors to explore the U.S. through its diverse cuisine (from Maine lobsters to Korean taco trucks to Napa Valley wines), cutting-edge food policy and innovative approaches to food distribution.
Under Giaquinta’s direction, USC Marshall will start recruiting this September, with online training slated to begin in February 2015.