The Columbia Business School is offering a brand new Executive Education program. “Brand Leadership: Strategy, Management, and Performance,” will first be offered Nov. 3-5, 2014. It will be held at the Columbia University campus in New York.
Brand Leadership: Strategy, Management, and Performance will teach students how to build a strong brand identity, a superior brand experience, and lasting brand loyalty. Participants will be able to differentiate your brand from the competition, sustain its differentiation and competitive advantage and maximize its impact and profitability.
This is a faced paced, dynamic, and practical program combining interactive lectures and discussions with case studies, planning exercises and other group work. It is delivered in close collaboration with the Center on Global Brand Leadership, a one-of-its-kind think tank that provides innovative brand solutions.
At the end of the program, participants will be eligible to join the network of thousands of brand executives associated with the Center on Global Brand Leadership. As a member, you will be able attend the Center’s conferences and events at a discount and receive the Center’s latest knowledge and brand insight updates.
Day one focuses on brand strategy, brand identity, and digital branding. Students will also examine social media, digital platforms and user content to develop a digital strategy for the brand. Day two focuses on creating deeply human, emotional and social connection for the brand through brand archetypes and the brand experience. The third day focuses on measuring brand value, brand architectures and portfolio management, and the organizational implications of your branding strategy.
The cost of the program is $5,850. This fee includes course materials and some meals. You can complete an application for the program online.