Wharton SF Hosts Customer Analytics Event

The Wharton Customer Analytics Initiative at Wharton, San Francisco, is hosting a customer analytics forum and networking event. The event will be held October 23, 2014 from 4:00 p.m. – 7:00 p.m. at the Wharton West San Francisco campus. The event will provide attendants with the opportunity to explore how customer-level analysis is applied across industries, understand recent trends and analytics methods and to network with professionals from leading companies in customer analytics roles.

The Wharton Customer Analytics Initiative is the thought leader in data-driven customer-level analysis, applying these methods in a wide range of industries including interactive media, financial services, pharmaceuticals, telecom, nonprofits and other areas where the use of detailed customer-level datasets is a key driver for business success.

The initiative was launched by a generous gift from Wharton alumnus Art Bilger and his wife, Dahlia, and an executive partnership with Omnicom Group, Inc. The Wharton Customer Analytics Initiative is the preeminent academic research center focusing on the development and application of customer analytic methods.

Acting as “matchmaker” between academia and industry, WCAI has a broad impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to managers, students and policy makers.

Through the WCAI, academics and skilled practitioners collaborate to ask and answer tough data-driven questions. WCAI promotes the development of new analytic methods that are both rigorous and relevant. WCAI translates researches the findings, which makes them accessible to managerial audiences, including high-level executives and analytics professionals.

Co-Faculty Directors, Eric Bradlow and Pete Fader will host this event. It is open to MBA students and alumni of The Wharton School. Registration for the event can be completed online.

regions: San Francisco

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