The Lubin School of Business has partnered with independent media agency Media Storm as part of its new masters in social media and mobile marketing program. The school launched the program last year, with the goal of helping to bridge the gap between academia and employer demands in the digital age. The agency will provide internships, classroom instruction linked to “real world” projects and other educational resources.
In return, the program will be co-branded as the Media Storm Masters in Social Media and Mobile Marketing at the Lubin School of Business.
Media Storm, whose clients including media MTV, Fox and the Food Network, won’t provide direct financial support to the Lubin School. But starting next year, the agency has agreed to provide at least 10 internships to students in the 18-month program and project work in two of the 10 courses. The company will also contribute at least 20 hours of guest lectures from executives as well as those from client companies.
Other features of the program include custom content and weekly “insider” social media briefings, access to Pace’s Job Center and Media Storm’s human resources department and what the Lubin School calls the world’s first “Apple Watch Research Course.”
In this course, students will learn to build an iOS app and explore how wearable technology will affect social and mobile marketing.
Besides attaching its name to the masters program, which carries a price tag of about $40,000, Media Storm hopes to gain a steady supply of future employees.
Enrollment for the co-branded social media and mobile marketing degree starts in January. The full participation of Media Storm in the program is not expected until the term starting next fall.