USC Marshall School of Business has joined with USC Davis to offer the USC Lead and Transform Senior Living Executive Education program. This new program will be held over the course of a two-day conference Feb. 7 and 8 on the USC University Park Campus in Los Angeles. The program aims to address the growing need for professionals that have knowledge and business skills to successfully lead communities for older adults.
The program is designed for C-level executives, officers and managers in senior housing, post-acute care and long-term care. . The focus of the program is to help define future directions in the senior living industry. The curriculum for the program is built around providing essential information for skilled professionals in this fast-growing industry.
The conference will feature presentations by faculty, industry leaders and attorneys. It will include lectures, case studies and experiential learning opportunities that will give professionals in senior housing and care the tools that are necessary to shape the future of the industry.
Some of the topics that will be discussed at the conference are, positioning an organization to meet the growing opportunities of senior living, developing a strategic mindset for decision-making, marketing and investment, defining leadership and management qualities and skills needed for the future, identifying innovative ideas and strategies to transform end-of-life care, responding to changes in the regulatory, health policy and health care landscape and developing skills for crisis communications and event management.
The cost of registration for the conferences is $2,000. Those who attend the conference can receive up to 12 continuing education credits. A dinner reception and panel discussion will be held prior to the conference on Fri. Feb 6 at 5 p.m. Registration for the event can be completed online.