Stanford Launches Go To Market Program in Mexico City

Stanford University Graduate School of Business will launch its first “Go to Market” program in Mexico City, in October. The “Go to Market” program is a six-day certificate program that teaches participants practical business skills to refine their business models to execute and pitch their ideas. The program  was created for both entrepreneurs, who are starting a new venture, and intraprenuers, who are leading a project in a larger organization and will be taught by Stanford GSB MBA faculty.

Leading Mexican executives, entrepreneurs, and investors will also act as guest speakers and panelists and provide practical feedback on business plans. Stanford will be working with Cisco Mexico, which will host the program at their facility in Bosques de Las Lomas in México City. Stanford faculty will deliver courses through a combination of in-person class sessions in México City and distance-learning technology from Stanford.

Program participants are selected based on the high potential for success of both the individual and their idea. The business idea should be developed enough to be ready for launch within two years. Third-party validation such as patents, awards or commitments from investors or customers will also be useful to strengthen the application for the program. Participants must have an undergraduate degree. All instruction is conducted in English,

Upon completion of the program, participants will receive a certificate from Stanford Graduate School of Business. There will be an information breakfast event for the program will be held in México City on May 27. The application deadline for the program is July 14. The tuition cost for the program is US $5,500. Accepted students will be eligible to apply for a partial tuition fellowship.

regions: San Francisco

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