Drucker Professor Bernie Jaworski Receives AMA Lifetime Achievement Award

Bernie Jaworski, the Peter F. Drucker Chair in Management and the Liberal Arts at Claremont Graduate University’s Drucker School of Management, has received The 2015 Mahajan Award from the American Marketing Association (AMA).

According to the AMA, Jaworski is one of the country’s most highly cited and influential marketing scholars: three of his articles on market orientation have been cited more than 15,000 times and have led to a stream of other research from academics around the world.

“With this year’s Mahajan Award he is recognized for the significant and enduring impact of his seminal work on market orientation and marketing control, the impact of his marketing strategy education on practice, and his continuing research contributions and leadership in the educational institution context,” the AMA said in a written statement.

The AMA will present Jaworski with the award at its annual meeting in Chicago in August. The 16th winner of the award, he was selected by a committee of leading research scholars in marketing strategy, including some past winners. Jaworski came to the Drucker School in 2011 from the Switzerland-based IMD international business school. Prior to working at IMD, he spent a decade as a senior partner of the Monitor Group, a global management consulting firm.

“It is indeed quite an honor to receive this award,” Jaworski said. “It is very humbling to be placed along such a great group of scholars. Upon reflection, I am most proud of the balance I tried to attain between the right level of scientific rigor and deep managerial relevance.”

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