Loyola’s Quinlan School of Business hosted the 40th annual Macromarketing Conference in June — an event that brought together nearly 200 scholars from around the globe to analyze how marketing affects economies and societies.
“No one can solve a complex societal problem… without looking at history, at systems, at social philosophies, at various economic models and forms of governance,” said Cliff Shultz, Professor and Kellstadt Chair of Marketing in the Quinlan School. “It’s simply not possible, and that’s why macromarketing is so important.”
The four-day conference featured panels discussing a wide range of current events and topics such as the FIFA World Cup, poverty, fashion, education, ethics, conflict and failed states, life-quality, and sustainability. Quinlan School of Business faculty members served as session chairs and presented their own research during these panels.
“To have the opportunity to host the Macromarketing Conference and to see the symbiotic missions play out was fun,” Shultz said in an article on the Quinlan website. “I think it was a great value for a lot of our students who attended, our colleagues who participated, and the people from six continents who attended. It was just a meaningful event, and we were very proud to showcase that Quinlan may be the only business school that has social justice as one of its core pillars ”