Loyola University Chicago Quinlan School of Business faculty and staff were recently quoted in several publications on critical issues in business, ranging from MBA programs for women to Bears icon “Iron Mike” Ditka. Here are some excerpts from those pieces:
Associate Professor Linda Tuncay Zayer discussed the role gender plays in branding in a Chicago Tribune article titled “Is Your Business Male or Female?”
The Quinlan School of Business reports that this spring it hit 50 percent women’s MBA enrollment, which is a level that puts Quinlan well ahead of the pace in the U.S. and Canada.
“We walk the talk, so when prospective (female) students are interacting with us, they notice we have a diverse population of students,” said Katherine Acles, assistant dean of graduate programs at Quinlan. “Because we embrace that, we attract a diverse student body.”
Quinlan Dean Kevin Stevens was interviewed about all sorts of Quinlan news in a ChicagoInno piece titled Loyola’s New Business School Dean Talks Startups, Supply Chain, Dropping Out Of College.
Stevens was asked how can business schools best prepare graduates for the “real world” today.
“First off the students need to have a good grasp of business analytics,” Stevens said. “Businesses want to know, how do you handle the wave of data that is crashing ashore? So they have to have the ability to analyze data, make judgements, then report that in a well-reasoned communicative way. There is a huge need for people to have a moral framework to make business decisions. If you think about the scandals that have rocked the business world. A lot of them weren’t technical failures. Not everyone talks about it, but at a Catholic university that is front and center.”
And what’s an article in Chicago without mention of Da’ Bears legend, Mike Ditka? Professor Joan Phillips discussed the value of a quirky marketing campaign in the Chicago Tribune piece entitled, Will Mike Ditka Deliver Dinner? Da Coach Helps Launch Groupon To Go.
Phillips, professor of marketing, said Groupon campaigns can be useful for drawing attention but that they’re not always enough to create loyal customers.
“What fun can do is increase trial,” Phillips said. “But the value that the product is offering is going to have to be there for a repeat.”