Quinlan Adjunct Honored at Influential Women in Business Awards

Eleanor Sweet, an adjunct instructor at the Loyola University Quinlan School of Business, was honored at the Daily Herald Business Ledger’s Influential Women in Business Awards. According to the Daily Herald, the awards are presented to outstanding suburban women executives based on the business and professional achievements and the challenges they have met in building their careers.

Sweet, who is also CEO of Corporate Success Partners, teaches Principles of Marketing at Quinlan. Here are a few excerpts from a recent conversation she had on the Quinlan website:

Sweet was asked what she sees as the greatest challenge and greatest opportunity for business (or marketing) students as they launch their careers today?

“As a veteran marketing executive, I would advise all business students to be authentic, and to remember to increase and impact the value for every organization (and end user) they work for. Also to be aware of working on their own “brand” throughout their professional career.”

She was then questioned about what she thinks the most exciting thing about today’s marketing industry is:

“The age of social media, combined with being authentic and the challenge of getting noticed and being heard above all the “noise.” If you are genuine and naturally authentic, it really puts you at an advantage, business-wise.”

“Also great in-person followup is still really where the deals are closed, not via email. People make their business decision based on how much they trust, know, and like the person they are interacting with.”

When asked if she has anything else to share with readers:

“I personally believe that we are all here to make a difference and help others. We always have to be conscience to see beyond ourselves and our world.”

regions: Chicago

About the Author