Marketing Education Review, one of the world’s premiere marketing scholarly publications, recently named Quinlan School of Business Assistant Professor Jenna Drenten as the “2016 Reviewer of the Year.”
Marketing Education Review annually awards its top reviewers with the honor. Reviewers are faculty members who volunteer to review paper submissions from other academics.
Drenten’s work primarily centered on the topics of “gamer girls” and the “hashtaggable body.” The Quinlan professor’s gamer girl research focused around the gendered experience of video games, and how women who game assert themselves in a male dominated subculture.
In an interview with the school, Drenten discusses the importance of the award and research that won it for her:
Drenten was asked what this honor meant to her:
“I take the peer-review process very seriously as I do my own research. Therefore, being honored and recognized is amazing because the entire premise of the work we are doing is to contribute to the field of marketing and academia. Peer-reviewed journals help ensure that scholars are publishing top-notch articles. The process of reviewing your peers’ work can be tedious, but it’s absolutely worth it to help the authors create better research for the field.”
On what she hopes to accomplish with the research:
“There’s two sides to this for me. Producing really influential research that will positively contribute to future generations and make a difference is one of my main goals.”
“The other is just getting ideas out there. It’s important to me that my voice is heard and my research is published in front of an audience. Research can take years to get published and you really have to do it for your own intrinsic motivation of really valuing research and intellectual curiosity, so having my voice heard is a privilege.”
She was also asked why this research should be of interest to Quinlan students:
“The students, whether they realize it or not, are usually partners in our research. Whether they’re participating in our research projects or they prompted an idea, I think that it’s important that our students know their faculty members are actively pursuing research outside of the classroom. Academic curiosity doesn’t just end with graduation.”
You can read the full interview over at the official Quinlan website.