Pepperdine University Investment Study Referenced In ‘USA Today’
A new article from USA Today, “How To Get Money For Your Entrepreneurial Dream,” featured a Private Capital Access report (PCA) by Pepperdine University and Dun & Bradstreet. According to the report, the PCA index exists to “measure the demand for, activity, and health of the private capital markets.”
Jeff Stibel, the article’s author, cited the aspect of the report that indicated that investments from friends and family proved to be the most successful type of financing. Stibel used this claim to support his advice to entrepreneurs to, “Raise money from the people who make you most afraid to lose it.”
Though this Stibel acknowledged this advice goes against the age-old advice never to mix business and family, he suggested that entrepreneurs should approach their friends and family for investments before outside sources, so that there is an even greater, loyalty-fueled incentive to ensure the business’s success.
The article also advocates entrepreneurs’ putting as much of their own money into their businesses as possible. The article looks to small business owners to put everything their can afford into their companies.
“Building a new company should be about putting in absolutely everything,” according to Stibel, “… no just blood, sweat and tears …your own money, to the point you are (moderately) uncomfortable.”
Stable is Vice Chairman of Dun & Bradstreet, and authored multiple bestselling books, including Breakpoint and Wired for Thought. He has started multiple technology and marketing companies and co-founded Bryant Stibel. He was also one of the youngest public CEO’s in America.
