Northwestern Kellogg Launches 10 New Courses

Northwestern University’s Kellogg School of Management has just launched ten new business courses for the 2017-18 academic year, according to a recent press release.

“We are very excited to continue our tradition of curricular innovation at Kellogg, drawing on both the scholarship or our research faculty and our connections with practice,” Senior Associate Dean for Curriculum and Teaching Mike Mazzeo said.

For data-focused business studies, the school has launched the brand new Data Exploration course, taught by finance professor Robert L. McDonald, who says; “It is now common in business to need to analyze large and unwieldy datasets. We moved from calculators to spreadsheets in the 1980s and now we need to move beyond spreadsheets.” The premise of the Data Exploration course, he added, “is that students should be able to work with and analyze raw data from a variety of sources and a variety of forms, using methods that scale. We will use R, which has become one of the dominant tools in data analytics.”

Two new marketing courses have been introduced to the curriculum: Customer Loyalty, taught by Kellogg Senior Fellow Thomas O’Toole; and Ethnographic Customer Insights, taught by adjunct professor Gina Fong. On the latter, Fong notes; “Ethnographic research is not just a way to answer important business questions, but also a way to bring the customer to life inside a company, helping make the decision-making of the company more customer-centric. Knowing the insight into the customer gives the marketer the ability to anticipate what the customer needs and wants—sometimes before he or she are able to articulate it.”

Two new collaboration and leadership programs have been introduced to the MBA curriculum as well, with Strategic Communications for Organizations, arriving next winter, and Leadership Development Models & Practices, which is available now. In addition, three new Public-Private Interface courses have been or will soon be introduced by Kellogg, covering Strategic Perspectives in Nonprofit Management, Social Impact & Technology Innovation, and Decision-Making for Sustainable Business.

As well, Kellogg has introduced courses in Commercializing Innovations and the CEO Playbook for Health System Success course, both of which will be offered in the winter and spring 2018 semesters, respectively.

You can read more about the new offerings at Kellogg here.

regions: Chicago

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