Earning an MBA degree is one of the best things a professional can do at any level of their career to develop a rock solid foundation of business knowledge. This generalized education not only provides students with the facts and figures they need to start or run a business, but also with the ability to be effective managers and leaders.
While many students pursuing an MBA can appreciate the open-ended nature of the degree as it keeps a number of postgraduate opportunities open to them, others may look for a more focused direction. Luckily, many MBA programs offer concentrations or majors for the degree, providing students with industry-specific training without sacrificing the strong foundational knowledge offered by an MBA.
With a strong local economy and average salary significantly above the national average, the Denver metro area has been rated the fourth best city in the country for starting a new business. Whether you are an executive looking to expand their leadership opportunities or still early in your career, Denver could be the perfect place to earn a degree and grow in your career. And with the many specialization opportunities available at Denver business schools, students with interest in a field like marketing have numerous opportunities to expand their education.
Colorado State University College of Business
The Colorado State University College of Business offers an online graduate certificate in Marketing Management for students enrolled in any of the school’s MBA programs. In addition to earning an MBA and the core courses for the degree, CSU students can pursue an additional nine credits with a particular focus in marketing.
All of the courses are taught by faculty at the College of Business’ Department of Marketing and are offered online to offer students full flexibility. The curriculum for the certificate includes courses such as: marketing Strategy and Planning, Marketing Management, Consumer Behavior, and Strategic Selling for Business Customers.
University of Colorado – Denver Business School
Students at the University of Colorado Denver Business School can use their elective credits of their MBA degree to specialize in marketing. At UC Denver, the Marketing specialization provides students with the necessary skills and ability to manage a firm and build profitable, long-term relationships. And although marketing may seem a broad focus for a degree, students can consult with the university’s marketing faculty to help narrow their focus and select the electives best suited to their career goals.
Students will take their MBA core courses in addition to 12 elective credits for Marketing specialization courses. Subjects in the marketing specialization may include topics like: Marketing Management, Buyer Behavior, Customer Relationship Management, Services Marketing, and more.
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University of Colorado, Boulder – Leeds School of Business
At the UC Boulder Leeds School of Business, students can choose marketing as an area of expertise for their MBA degree. This program will help students prepare for a role in an ever-changing global marketplace, allowing MBA graduates to better navigate the unique challenges of markets and entrepreneurship throughout the world. By focusing their MBA in marketing, UC Boulder students will develop the necessary skills to serve in a variety of ways within the industry, from marketing management to new product development, or consulting.
The UC Boulder Marketing MBA offers a number of elective options that can help students further customize their focus in marketing, from courses like Market Intelligence, Pricing Strategy & Tactics, Integrated Marketing Communications, and Entrepreneurial Marketing.
University of Denver – Daniels College of Business
The Daniels College of Business MBA, ranked among the top 10 most innovative MBA programs in the country by Inc. Magazine earlier this year, is uniquely structured around four core business challenges. Categorized as an enterprise, social good, corporate and global challenge, students simultaneously take classes and work on the challenges, having the chance to apply immediately what they’ve learned.
Included in the Denver MBA’s structure are six electives, four of which can be focused in a particular area to comprise a concentration. For those interested in concentrating in marketing, Daniels provides the hands-on learning in subjects like Digital Marketing and Brand Management that will give students the skills they need to achieve success in the industry.