Let’s explore some of the most interesting stories that have emerged from Chicago business schools this week.
What Will Your Workplace Look Like in 2028? – Chicago Booth Magazine
The University of Chicago Booth School of Business interviewed three of its own homegrown experts to help us understand the potential evolution of the office in the next 10 years. Booth assistant professor of economics Jonathan Dingel believes that place is key. He elaborates: “People are not moving to remote rural areas and using Skype to hold their office meetings. Technologies like this have been around for the last couple of decades, but in fact we are seeing people concentrating in particular cities.”
TandemSpring cofounder Tomer Yogev, ’10, writes that, “the traditional path to the top is changing” for the better.
“In the next decade, there’s going to be an even bigger shift into telecommuting and freelancing roles. Larger organizations will need to find new ways to retain talent who no longer want to have traditional desk jobs. There will be more turnover as people look for more appealing opportunities. And getting fired will not be the death sentence that it used to be,” Yogev says.
Cayse Llorens, Booth Evening MBA student and senior associate at Invest Detroit Ventures, thinks that tomorrow’s workers will grow more “adept at working with artificial intelligence–enabled tools and agents that will increase the value of human skills.”
Read more about Booth’s predictions here.
How Businesses Can Best Use Content Marketing to Generate Leads – Kellogg Insights
Northwestern University Kellogg School of Management professor of marketing Bobby Calder, along with researchers from Medill’s Spiegel Research Center, recently published new research that finds that among B2B companies, “digital offerings like webinars, white papers, and branded blogs are valuable tools that result in more leads and, ultimately, more sales than in-person content-marketing events, such as conferences, workshops, and roundtable discussions.” Calder explains:
“These kinds of digital offerings are really important, right up there with sales contacts. Not only does a digital-content-marketing effort really work in the B2B environment, it offers an opportunity for sales and marketing to come closer together and even integrate their approaches.”
Read more about their research here.
CEOs Gather at Loyola to Discuss Leading for Good – Quinlan School of Business
The Loyola University’s Quinlan School of Business Baumhart Center for Social Enterprise and Responsibility recently hosted the Leading for Good conference in which 45 CEOs and top executives from Colombia, UK, and the U.S. “discussed how to integrate business strategy and social purpose to advance the greater good.
According to the article, “three key themes dominated the conference’s three plenary panels and six breakout sessions.”
- The boundaries are blurring
- Cross-sectorial partnerships are vital to accomplishing large-scale goals; and
- “Social business” is on its way to becoming simply ‘business.’”
You can watch highlights and read more about the insights these business leaders shared here.