Toronto business schools have been making waves worldwide in recent weeks. Let’s take a look at some of the week’s highlights.
An Alternative to Word-of-Mouth Advertising for Small Businesses – The Globe and Mail
Jared Lenover, digital marketing strategist at McMaster University’s Degroote School of Business, was featured in The Globe and Mail, weighing in on the effectiveness of geo-targeting to promote a local business. Geo-targeting is a form of advertising being offered by little-known platforms like Facebook, wherein a business can use location targeting and demographic data to reach specific social media users who might be interested in or have easier access to the product in question. Julie and Sheldon Harrish, a Toronto couple and owners of the 6ix Cycle spin studio in Toronto, tried geo-targeting and found it to be more effective than word-of-mouth alone. In fact, the small business saw a two percent growth in usage.
According to Lenover, geo-targeting “helps you make your audience more relevant.” Lenover emphasized the benefits of the advertising strategy, asserting that it “does allow the advertiser to be more efficient with their budget.”
Read more about 6ix Cycle and geo-targeting here.
Ivey’s MBA LGBTQ Student Club Connects With Global Organization – News@Ivey
Out & Allied @ Ivey, the LGBTQ MBA student club at Western University Canada’s Ivey School of Business, has joined forces with a global network of LGBTQ MBA students and alumni. The global network, Reaching Out MBA (ROMBA) seeks to inspire LGBTQ MBAs to be leaders in their communities. This connection will give Ivey MBA LGBTQ students the opportunity to participate in networking events, such as the annual ROMBA Conference, wherein they can mingle with industry leaders from around the globe.
“We want applicants considering Ivey’s MBA program to see the environment as safe, supportive, and open. ROMBA is a great organization to give our students access to an important and diverse network.” – Jay Kiew, outgoing President of the Ivey MBA Association (MBAA)
Read more about Ivey’s affiliation with ROMBA here.
DECA Ryerson’s TRSM Students Win Big at ICDC Competition in Washington DC – TRSM News
Ryerson University’s Ted Rogers School of Management (TRSM) is currently celebrating last month’s victory at the (International Career Development) ICDC Competition. The DECA TRSM team traveled to Washington DC from April 10-15 in order to showcase their knowledge and work. DECA is an international network with over 200,000 members, whose aim is to prepare aspiring leaders in high school and college in finance, management, hospitality, and marketing.
The students who went to DC had to place in the top three for their category (Fashion Merchandising and Marketing, Travel and Tourism, Restaurant and Food Service Management, Human Resource Management, and International Marketing) at DECA U Ontario’s Provincials. The students selected competed against upwards of 1,500 students from around the world, and went home with 24 medals and six plaques.
You can read more about DECA Ryerson’s big win here.