What Exactly is the “Target Effect”? NYU Stern Prof Looks Deeper – New York News
Let’s explore some of the most interesting stories that have emerged from New York business schools this week.
Why It’s So Hard To Buy “Just One Thing” At Target – Refinery29
Speaking with Refinery29 writer Cait Munro, New York University’s Stern School of Business marketing professor Tom Meyvis elaborated why consumers have such a strong impulse to buy more things than they intended when shopping at a big-box store.
“Stores have an idea about the path [shoppers take],” he says in an interview. “Walmart was once famous for doing things like putting like Band-Aids next to fishing hooks and things like that. Something you don’t naturally associate, but once you see them there, it makes sense. So when people come in for something in one category, you can cross-sell, you can sell them something that compliments in the next product category by making sure they’re right next to each other.”
What is the so-called “Target Effect” that makes people buy more products than they intend to?
“Meyvis also notes that stores like Target have extensive data on which products customers typically buy together, and they’ll often employ those numbers to decide what should go where within the store’s layout. Some are obvious, like placing flip flops next to sunscreen, while others are so subtle that you might not even notice what’s going on when you pick up hot sauce and Pepto Bismol in the same motion.”
You can read more of Munro’s piece with Refinery29 here.
A Masters in Governmental Accounting? Five Reasons It’s Time to Make the Investment – Rutgers Business School Blog
Offered completely online, the Rutgers Business School Master of Accountancy in Governmental Accounting program may be perfect for working professionals “in the field of public financial management or transition to the public sector from private industry.” The school outlines five the biggest reasons why you may need to consider it, too:
- Opportunities – Projections indicates that there will be governmental vacancies galore due to the fact that “nearly a third of the government workforce will qualify for retirement.”
- More than just numbers – The interdisciplinary degree combines “public policy, public administration, ethics, government accounting, and auditing.”
- Quality instruction – Instructors include former New Jersey State Auditor Rick Fair and Dean Michael Mead, senior research manager at the Governmental Accounting Standards Board.
- Valuable connections – Rutgers “works hard to build connections with local, state and federal employers who can provide job opportunities and advancement to students and graduates.”
- Uniquely accessible – The online program means “you can benefit from the quality of instruction and the Rutgers connections … no matter where you are.”
You can read more about the RBS program here.
5G mobile Communication in China: From Imitator to Innovator – Johnson Business Feed
Baohong Li, an Associate Professor at the School of Economics and Management at the Beijing University of Posts and Telecommunications, and visiting scholar at the Emerging Marketing Institute, recently wrote a piece for the Cornell Johnson Businessfeed, in which they discussed China’s incredibly rapid mobile technology advancement and the future of 5G connectivity.
Specifically, Li laid out five reasons why China has an vastly important role in the implementation of 5G, including:
- Institutional innovation and reform
- Strategic planning and policy innovation
- Imitating innovation and gaining advantage
- Encouraging patent and international standardization
- Creating co-opetition innovation ecosystem
Click here for a more in-depth review of Li’s work.
About the Author
Jonathan Pfeffer
Jonathan Pfeffer joined the Clear Admit and MetroMBA teams in 2015 after spending several years as an arts/culture writer, editor, and radio producer. In addition to his role as contributing writer at MetroMBA and contributing editor at Clear Admit, he is co-founder and lead producer of the Clear Admit MBA Admissions Podcast. He holds a BA in Film/Video, Ethnomusicology, and Media Studies from Oberlin College.
