Check out some of the top news stories coming out of the Los Angeles metro this week, including USC Marshall earning a pair of Telly Awards for its Online MBA program.
The Taos Institute Recognizes Dr. Gary Mangiofico as the 2018 Honorary Associate – Graziadio Business School Newsroom
Dr. Gary Mangiofico, Executive Professor of Organization Theory and Management at the Pepperdine University Graziadio Business School, was recently honored by the Taos Institute as a 2018 Honorary Associate for his contributions to the field. An international network of scholars, the Taos Institute is dedicated to exploring the way social theory and language overlap in the professional space. Honorary Associates like Dr. Mangiofico are selected based on work the institute believes has impacted and advanced their overall mission and ideals.
Dr. Mangiofico / Photo via bschool.pepperdine.edu
A faculty member at Graziadio since 2003, Dr. Mangiofico has been an important figure in the organizational development field. In addition to his educational experience, Mangiofico has more than 20 years of professional experience, having worked as a CEO, COO, consultant, and general management executive for a variety of companies.
You can read more about the Taos Institute and Dr. Mangiofico’s work here.
Using Twitter for Product Launches: Mihaylo Management Professor Jennifer Chandler Examines Video Game Console Launches – Mihaylo Newsroom
New research from the faculty at the Mihaylo College of Business at the California State University, Fullerton, looks at important trends in business and society. Associate Professor of Management and Director of Mihaylo Graduate Programs, Jennifer Chandler, and Assistant Professor of Marketing Yuna Kim, recently looked at how Twitter factors in to the launches of new products, focusing particularly on the launch of new game consoles like PlayStation 4 and Xbox One.
By studying the language used on social media, Mihaylo faculty hope to create a standard for how company managers and marketers can use these platforms for an unprecedented connection between consumers and the products they love.
“In today’s society, consumers have a louder voice because of social media,” Chandler comments. “[A]nd when it comes to new products, this voice is crucial because everyone has the social media platform to amplify his or her opinion.”
You can check out more from Chandler’s study here.
Taking Home Two Tellys – USC Marshall News
The Online MBA program at USC’s Marshall School of Business was honored at the 39th Annual Telly Awards this past month, taking home two separate top prizes. Since 1979, the Telly Awards have honored “excellence in video and television across all screens.”
Each year, the awards receive over 12,000 entries from across the country and world. This year, Marshall’s Online MBA program was honored in the education category for their “Approaches to Strategy” series and “Approaches to Strategy: The Cold War” module.
USC’s Online MBA program has been honored multiple times by the Telly Awards already, despite being around for only three years so far. In 2016, the program won two bronze awards for the “Big Ideas in Economics” modules. Sandra Chrystal, Vice Dean for Online Education and Professor of Clinical Business Communication, commented on the program’s success.
“Everyone at Marshall shares the goal of quality online programs,” Chrystal said in a press release from the business school. “We are very proud of this recognition.”
You can read more about the USC’s Online MBA program here.