Cass Hosts Lecture on Creative Problem Solving

The Centre for Creativity in Professional Practice at Cass Business School–City University, London recently hosted its inaugural lecture, according to a press release from the school.

The speaker was Brian Dorval, president of ThinkFirstServe Inc. and past vice president of client services for the Creative Problem Solving Group Inc. He has a track record of helping top companies enhance performance in innovation. Dorval is also one of the co-developers of Creative Problem Solving version 6.1. He has published extensively on creativity, mental imagery and problem solving.

At Cass, Dorval discussed “The Past, Present and Future of Creative Problem Solving.”

“Problem solving should be explicit and deliberate in its methods,” Dorval told the audience at the event. “When there’s a problem, we need to come up with a solution not just an evaluation because essentially, creative problem solving is about making a change.”

The Centre for Creativity in Professional Practice was formally recognized as a new Cass research center in October. It began in 2008 as a cross-school venture, but is now hosted by Cass. According to its website, the center “intends to become the UK leader in teaching, research and knowledge transfer for creativity in professional practice, ranging from informatics and engineering to business and the arts.”

“The Centre for Creativity in Professional Practice is interdisciplinary; our aim is to research all aspects of the phenomena of creativity and innovation,” Neil Maiden, Professor of Digital Creativity, said in the introduction of Dorval’s lecture. “We encourage everyday creativity in order to enhance work, life and happiness, and we do this by supporting the creative process.”

regions: London

About the Author