Two Neeley Professors Awarded for Excellence in Marketing

Two marketing professors at the Texas Christian University – Neeley School of Business have been honored with awards from organizations which promote excellence in marketing.

Sarang Sunder and Zach Hall, both professors of marketing at the Neeley School of Business, were awarded for their accomplishments in marketing research.

Sunder, an assistant professor of marketing, won two awards for his dissertation, “Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry”. The paper, which will be published soon in the Journal of Marketing Research, was awarded with the 2016 John A. Howard Doctoral Dissertation Award from the American Marketing Association and the 2016 Mary Kay Dissertation Award from the Academy of Marketing Science.

Sunder’s work applied research methodologies to predict how consumers make decisions. “The more I studied, the more fascinating the discipline became,” Sunder said, “especially with the application of empirics in marketing.”

Sunder has been with the Neeley School since 2015, after completing his PhD at Georgia State University. Originally from Chennai in Tamilnadu, India, Sunder says that his interest in marketing had its origins in his days as a research assistant at the University of Connecticut.

Zach Hall, also an assistant professor of marketing, was awarded with the 2016 AMA Excellence in Research Award. The distinction was given to Hall for his research, “The Importance of Starting Right: The Influence of Accurate Intuition on Performance Salesperson-Customer Interactions”, which was published in Journal of Marketing.

Hall has been with Neeley since 2013, after completing his PhD at the University of Houston. His article, “Salesperson Intuition: Its Critical Role and Antecedents” was honored with the AMA Sales SIG Doctoral Dissertation Award in 2014.

regions: Dallas

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