The College Admissions Scandal—Could it Happen with MBA Programs?
Earlier this month, dozens of people—including celebrities Lori Laughlin, William H. Macy, Felicity Huffman, and Mossimo Giannulli—were caught greasing the wheels in a major college admissions scandal. Parents funneled a combined total of $25 million through a college admissions consultant, William “Rick” Singer, to athletic coaches and test proctors, all with the aim of gaining admission for their children to an elite undergrad program. Undergraduate programs entangled in the scandal included Stanford University, the University of Southern California, Wake Forest University, Georgetown University, Yale University and others.
Singer organized the bribery through his admissions consulting operation and a phony non-profit called Key Worldwide Foundation. In exchange for payment, the exam proctors would give students more time for the SATs and ACTs, provide answers and even allow substitute test takers. Meanwhile, athletic coaches would push candidates as recruits at their institution, whether or not they even had athletic experience.
Full House actress Lori Laughlin (left) was one of the major names caught in “Operation Varsity Blues,” paying an alleged $500,000 bribery to get her daughters Olivia Jade (center) and Isabella Rose (right) gain admission to USC / Photo via Gabriel Olsen/Getty Images
“Operation Varsity Blues,” as the FBI has nicknamed the investigation, exposed weaknesses in the college admissions process and demonstrated the shocking lengths that some parents will go to in securing a brand name education for their children.
We’ve seen the pressure and the hope of gaining admission to a top business school—so what’s to prevent fellow MBA applicants from gaming the system? Clear Admit believes there are several key differences in the MBA application space that make the “Operation Varsity Blues” type of scandal less likely.
- GMAC Runs a Tight Ship
The Graduate Management Admissions Council (GMAC) owns the GMAT exam, a test required by a majority of leading business schools for admission. The test is only offered via computer, making it harder to bribe a proctor for extra exam time. It also features strict identity security—including palm scanning—that thwarts any attempt of substitution of the test taker. Fraudulent attempts to increase GMAT scores have happened in the past, but GMAC has been swift in taking appropriate measures to avoid future threats to the integrity of the test. For instance, GMAC explicitly chose Pearson as the designated administer of the exam in 2006 due to the firm’s track record in testing security and anti-fraud measures. - Without Sports, There are No Coaches to Bribe
There are no formal athletic programs in graduate business programs. Unlike for the undergraduate scandal, the space for which one would pay simply does not exist. - Integrity Matters, and AIGAC Helps
The Association of International Graduate Admissions Consultants (AIGAC) released a statement upon news of the undergraduate admissions scandal: “AIGAC was established with the express purpose of setting high ethical standards in the graduate admissions consulting industry…AIGAC exists to provide support and professional development for those helping young people self-reflect through the admissions process and attain the right education in the right way.” Scott Shrum, former President and COO of Veritas Prep and current Secretary of AIGAC, added, “One of the most important things AIGAC does is keep the lines of communication open between the admissions consulting industry and administrators at schools. The more the admissions process seems murky to applicants, the more room that shady operators have to operate in the twilight and promise things that they really shouldn’t be promising. The more transparent the process is, the less room there is for that sort of behavior, and AIGAC has helped schools find allies in the industry who also want more transparency. A good admissions coach helps an applicant see the process more clearly and approach it with more confidence, and I credit AIGAC and the schools for helping to make that situation better over the past decade.” - Admissions Consultants Offer Advice On How to Put Your Best Foot Forward, Not Tips to Cheat the System
Shrum also notes, “The journalists who conflate legitimate coaching with this scandal are either deliberately doing it or are missing the point. That’s like saying that hiring a tennis coach and giving your kid steroids are both ways to help your child do better in a tournament, so they must not be very different. While this scandal has rightly shed more light on the college admissions game, Rick Singer and his cronies weren’t admissions counselors. They were crooks.” - Applicants are in the Driver’s Seat
Clear Admit co-founder, Graham Richmond, shared the following observation, “Helicopter parents are much more likely to be present in undergraduate admissions. By the time young people turn their attention to the MBA, they are usually the ones driving the process (and NOT their parents) and therefore, there is far less likelihood of fraud.” - Sooner or Later, the Truth Will Come Out
Shrum also offered this perspective, “I think it would be naive to think [such a scandal] can’t happen in MBA admissions. In the test prep space, the Scoretop scandal from 2008 showed the lengths that people will go to in an effort to boost their GMAT scores. On the admissions side, it’s inevitable that an applicant from a well-connected family, or whose boss is a huge donor to a school, has a leg up in the process. As long as universities value fundraising, I think this will always be the case. With all that said, however, it’s important to keep in mind that business school classes tend to be much smaller than undergraduate colleges, so it’s much tougher to ‘hide’ a mediocre applicant in a class. But it surely happens.”
While the system itself clearly has several safeguards against fraud, Shrum left us with a dose of reality:
“Unethical clients and unscrupulous admissions consultants find each other. It’s rare that an innocent family gets steered into bribery by an unethical consultant, or vice versa. They know what they’re up to, and what/whom to look for. I can’t count the number of times an applicant or parent has asked me, ‘So you’ll write the essays for us, right?’ and when I explain that’s not how it works, they move on. In some cases, I’m sure they find an admissions consultant who will do just that for them. Both parties know that what they’re doing is wrong, but they seem to have no problem doing it.”
The view at Clear Admit is that what happened in the “Operation Varsity Blues” case is clearly repugnant and unethical. It is also sad and a little puzzling.
Richmond offered the following thoughts: “On some level, this shouldn’t be shocking; it’s certainly not the first time we’ve seen people have ethical lapses when they can line their own pockets with money. But what sticks with me is the role that the parents played. These parents—who are presumably well educated and could have theoretically provided a great environment for their children to become smart young people and get into great schools on their own merit—felt the need to cheat. I wonder if they were perhaps too busy with their careers and not bothering to parent (resulting in kids who weren’t motivated enough) … or if they were somehow led to believe that this is how the college admissions game is played. Or perhaps it was just a case of them desperately wanting to be able to brag about the success of their children at cocktail parties? In all cases, it’s just profoundly sad.”
This article on the recent college admissions scandal has been edited and republished with permissions from its original source, Clear Admit.
MBAs Hold High Expectations for B-School Admissions Process, Survey Finds
According to the 2018 MBA Applicant Survey conducted by the Association of International Graduate Admissions Consultants (AIGAC), MBA applicants expect a lot from business schools as they make their way through the admissions process. Not only do they want the schools themselves to be more transparent—including providing status updates, feedback, and earlier wait list decisions—they also want more consultant advice and interaction.
“More transparency in terms of the status of the application will be appreciated,” wrote one survey respondent. “Leading schools like [schools] were notoriously quiet about the application for more than 5 weeks.”
Even applicants whose bids for admission were unsuccessful want more from schools. “Feedback at some point would be fantastic,” wrote one. “At least some indication of what portion of an application was below expectation would be helpful even just for personal development.”
The latest annual AIGAC survey drew almost 2,000 responses from applicants to more than two dozen leading business schools. Results were released as part of the admissions consultant group’s annual conference, which took place last week at Northwestern’s Kellogg School of Management.
Where Do MBA Applicants Look for Admissions Information?
According to the survey results, school websites are a primary source of information for 80 percent of applicants. After school websites, online information sessions, student and alumni referrals, and admissions teams are where applicants are most likely to turn. In terms of what they are looking for, applicants are most eager for information that helps them set expectations for the admissions process, but finding it isn’t always easy. As one survey respondent said, “[School]’s application process was steeped in mystery.”
Outside of school resources, students look to social media, online communities/forums, MBA rankings, and then family/friends/work colleagues. They also look to the blogs and websites of admissions consultants as well as printed viewbooks and brochures. And many applicants look in as many places as possible to find the information they crave.
“Videos, interviews, and current or alumni experiences are very valuable,” wrote one survey respondent. Another underscored the importance of school websites being “very easy to navigate.” Online seminars that only reiterate information available on the schools’ websites are less valuable, shared another.
In the social media sphere, more applicants look to LinkedIn for information than any other channel, followed by YouTube and Facebook. Quora follows, trailed by Instagram and Twitter.
Schools That Get to Know MBA Applicants Best
Cornell’s Johnson Graduate School of Management, UVA’s Darden School of Business, and Dartmouth’s Tuck School scored the highest marks in terms of how well they get to know applicants as part of the admissions process. Notably, some of the most highly ranked business schools fell short in this regard, with Stanford Graduate School of Business and Harvard Business School bringing up the rear. As one candidate explained, “Though I fell in love with [school] during my campus visit, I felt that their application process was very impersonal, and I didn’t feel like I had enough of an opportunity to show the school who I was with a video and a [short essay] …”
Why the MBA? Why a Particular School?
The survey also sought to understand what most motivates applicants to apply to MBA programs in general. More than half—57 percent—seek to acquire new information, skills, and knowledge. Forty-nine percent, meanwhile, want access to job prospects. And 48 percent are seeking a stronger network or to advance their careers.
As for the top factors influencing which schools applicants choose to target, reputation reigns supreme, cited by 66 percent of applicants surveyed. School rank was a top factor for 61 percent, and school culture, for 53 percent.
To learn more about the survey results and to read more personal responses from applicants, consult the full survey here.
This article was edited and published with permissions from our sister site, Clear Admit.
Metro News & Notes: Times Higher’s New Global Ranking, MBA Expenses & More
Good morning and happy Friday!
Here are a few stories you may have missed from the week that was …
