Amazon Talks About Its Success and Recruiting at London Business School
It’s not that surprising to hear about Seattle-based Amazon recruiting from top U.S. MBA programs such as the University of Michigan’s Ross School of Business, where it was the number-one recruiter in 2016, hiring 31 of the school’s MBA grads. What might be more surprising is the fact that Amazon is also a big recruiter at London Business School (LBS), where it snapped up 13 Class of 2016 MBA graduates, right behind BCG, McKinsey, and Bain. When speaking to students and alumni at an LBS event, Doug Gurr, Amazon’s U.K. country manager, said, “The U.K. is an amazing location to recruit great talent, and LBS is somewhere we find the talent we need.”
Currently, the United Kingdom is a prime location for Amazon, with more than 24,000 employees and 373,000 U.K. businesses as part of its marketplace, web, and publications services. This makes recruiting in the United Kingdom easily fit into Amazon’s founding principles, which include customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. As Gurr admitted, “The biggest constraint on our growth is finding the right leaders to join us,” and LBS is known for producing quality MBA graduates and business leaders.
However, hiring in the United Kingdom isn’t the only key to Amazon’s success. Gurr explained that the company is also focused on unmet customer needs. For example, that’s how the Kindle came about. “The Kindle didn’t exist so we built it,” said Gurr. “We’d never built anything before, but we had passion and conviction about the quality of the idea. That was the genesis of our move into manufacturing hardware devices.”
Other inventions from Amazon include Alexa, its cloud-based voice service, as well as flying autonomous drones, and hundreds of other small improvements. To Gurr, it’s all these small things that make Amazon faster, simpler, and better than its competitors.
The thing to note according to Julian Birkinshaw, a professor of strategy and entrepreneurship at LBS, is that this slow growth can also mean slow profits. “In 2016, you generated US$136 billion (£102 billion) in revenues and a net income of US$2.4 billion (£1.8 billion), which is less than 2 percent,” Birkinshaw said. “That’s small, but that has always been the story.”
But, according to Gurr, that growth trajectory is exactly what the company wants. “We optimize free cash flow over the long term,” he explained. “The simple answer is that we’re willing to make deep, long-term investments—we don’t need an instant payback. We do what’s right for the customer and what’s right for the business.”
To read more about Amazon’s MBA graduate recruiting efforts, read the Financial Times article, “Amazon’s Shopping Spree at Business Schools.”
This article has been edited and republished with permissions from Clear Admit.
Wharton Professor Barbara Kahn Examines Walmart/Google Partnership
Wharton School marketing professor Barbara Kahn shared her insight on the brand new partnership between Walmart and Google on Wharton Business Radio. Kahn was generally positive about the partnership, asserting that it was necessary for Walmart to acquire a tech platform to keep up with online competitors like Amazon.
“People feel competing against Amazon is a very tough proposition, and I want to see competition there,” Kahn said. She was optimistic about the partnership, particularly because Walmart is committed to having a multitude of items available for voice shopping with Google Assistant. According to Kahn, “The firm that owns the shopping list is the firm that has a big advantage…In the future, as the home becomes more connected and people become more used to talking to Alexa or Siri in building their shopping lists, you really need to be in that game. It’s forward thinking.”
Kahn debated with Mark A. Cohen, Director of Retail Studies at Columbia Business School, who favored a much less hopeful outcome for the partnership.
“It is a positive step, but it’s a baby step that I would say doesn’t necessarily lead anywhere,” Cohen said, “The intersection of Walmart’s customer base and Google’s users is so small that this is likely to be insignificant.” Cohen also mentioned that Google Express in itself has yet to develop a sizable customer base, so may not be particularly useful in helping Walmart compete with online platforms.
As far as increasing e-commerce sales, Walmart has been steadily improving its track record. In fact, the company posted a 60 percent growth in this area for the July-ending quarter. This trend is due to its recent purchases of online retailers like Jet.com.
Though Kahn agreed with some of Cohen’s concerns about the partnership, she held that Walmart’s prices can compete with Amazon’s, and there are a considerable number of people who are shopping using platforms like Google Assistant.
