Jun 19, 2017
MBA Alumni Spotlight: Urban One CEO Alfred C. Liggins III
Alfred C. Liggins III, the CEO of Urban One (previously Radio One), is a shining example of what you can accomplish with an MBA from The Wharton School. Not only is he considered a trailblazer of urban radio, but he has also paved the way for Black ownership in media.
It was just two years after earning his Wharton MBA in 1995, that Liggins was promoted to CEO of Radio One. He took over from his mother Cathy Hughes, who founded the company in 1980 with limited funds—selling her home and car to finance the venture. Hughes built the company station by station, but it truly didn’t begin to take off until Liggins got involved, long before his MBA and becoming CEO. Continue reading…
