The New Pepperdine STAPLES Center Classroom, and More – Los Angeles news
Happy Friday! Let’s take a look at some of the biggest news coming out of Los Angeles this week.
Want Better Growth? Toss Out The Marketing Playbook – CGU Drucker School News
Claremont Graduate University’s Drucker School Chair in Management and the Liberal Arts, Bernie Jaworski, suggests that to compete in today’s emerging markets, traditional ‘by the book’ strategies must take a back seat.
Jaworski recently co-authored The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results – Every Time with Robert Lurie. In it, they explored the stories of four companies who achieved rapid growth by eschewing standard marketing approaches.
Through their research, Lurie and Jaworski discovered that a “more holistic approach to customers’ purchasing behaviors” leads to long term revenue increases. The authors believe that the underlying consumer behavior behind the success or failure of certain products is the key to making the right decisions.
Lurie is the current Vice President of Corporate Strategy at the Eastman Chemical Company. The Organic Growth Playbook is available now from the American Marketing Association.
Graziadio Forms New Classroom in the STAPLES Center – Pepperdine Newsroom
The Anschutz Entertainment Group (AEG) and Pepperdine University’s Graziadio Business School are teaming up to establish a classroom in the STAPLES Center. The class will serve as a hub of programming for Graziadio’s sports and entertainment management programs.
Students in this one of a kind classroom will gain the opportunity to hear a ‘best-in-class’ speaker series hosted by AEG, which will allow them a glimpse at the operations of one of the nation’s most popular sports and entertainment venues.
Pepperdine President Andrew K. Benton says of the partnership, “As the exclusive education partner of STAPLES Center … we look forward to providing our sports and entertainment students with a premier educational experience that will uniquely prepare them to shape the future of their industries.”
The new STAPLES Center classroom from Pepperdine Graziadio features seating for up to 30 students, and it can be converted into an event space for up to 50 attendees.
You can learn more about the brand new classroom opening here.
V For Victory – USC Marshall News and Events
USC’s Marshall School of Business offers Global Leadership Program (GLP) students a chance to see a side of business school that many aren’t accustomed to—the side occupied by veterans of the U.S. armed forces.
Ninety-five freshmen in the GLP joined with thirty-two Master’s of Business for Veterans (MBV) students for military-style exercises meant to enhance physical discipline while developing their leadership, strategy, and communication skills.
Professor Emeritus Robert Turrill, Academic Director of the MBV program, says, “We wanted our vets interacting with our freshmen. We thought there was a lot of sharing to take place … They hear a lot about corporate leadership, and I wanted them to hear about military leadership and see where the overlaps are. This group of veterans knows leadership quite well, and they have a lot to give.”
GLP students are just embarking upon their educational experience, but they were able to offer the vets a glimpse into their lives which was just as valuable.
Eugenia Hang (GLP ’22), says, “I think this is really important for the students to experience and reflect on these concepts, like integrity, [and] communication … One of the takeaways I got was sacrificing personal gains for the collective benefit.”
You can read more about the recent USC Marshall event here.
Saïd Faculty Member Andrew Stephen Receives Research Award
At the Oxford Saïd Business School in London, it’s not too uncommon to see professors winning numerous awards. Most recently, Associate Dean of Research Andrew Stephen did.
The American Marketing Association’s Innovation, Technology and Interactivity Special Interest Group (TechSIG) and the Lazaridis Institute of Wilfrid Laurier University in Toronto, Canada, awarded the marketing professor the “Best Paper Award for Research on the Practice of Marketing,” according to a press release. This award came with $1,500. Stephen wrote the paper with Dr. Cait Lamberton, an Associate Professor of Marketing at the University of Pittsburgh.
“I am very pleased that Drs. Lamberton and Stephen have won this inaugural award,” said Nicole Coviello, Research Director at the Lazaridis Institute and committee member, in the press release. “Their rigorous review and assessment is a pivotal foundation for research across the digital, social and mobile marketing space.”
The paper, titled “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” touches on innovation, technology, and interactivity. More specifically, it follows the changing perspectives of scholarly researchers on three major social media, digital, and mobile marketing themes from 2000 to 2015.
Winners Stephen and Lamberton found out about their victory at the American Marketers Association’s summer meeting. There, during its joint TechSIG/Teaching and Learning SIG reception, the association announced the winners.
“My hope is that this work helps inspire more great research that shapes marketing in years to come,” Stephen said in the press release.
Saïd Business School at the University of Oxford is known for its award-winning faculty. Stephen won a different award earlier this year, also from the American Marketing Association. The Shelby D. Hunt/Harold H. Maynard Award was for the same paper, but he’s not the only one receiving accolades. Dr. Janet Smart won the 2017 OxTALENT Award for her innovative teaching in June. In May, a group of Oxford Saïd academics won a prize for their research.
The Foster School Ranks Highly as Research-Focused Business School
Research universities ask questions, generate knowledge and solve problems. According to the Association of American Universities, research-focused universities perform more than half of the nation’s basic research, the results of which are applied to real-world problems every day.
Why does a school’s research agenda matter for MBA candidates? According to a 2014 Financial Times article by Paul Danos, then-Dean of Dartmouth’s Tuck Business School, it’s one thing that all great MBA programs have in common: a strong representation of outstanding researchers. The reason for this is that part of the value of earning an MBA from a leading school is the expertise that students receive from their professors.
“Broadly speaking, business professors are experts in how to explore the limits of knowledge in important fields,” explained Danos. “Their students should be introduced to that expertise because they have a lot to gain from learning how knowledge is created and how the value of business techniques can be developed and tested.”
Students at research universities also benefit from cutting-edge knowledge that is too new to be found in case studies or textbooks. Because the research conducted by business schools focuses on solving real-world issues, MBA students at research universities have more exposure to new analytical approaches that can be applied to practical problems. Students at the University of Washington’s Foster School of Business are among those who enjoy the benefits of studying at a research institution. Continue reading…
10 Coolest MBA Clubs in Philadelphia
If you’re looking to enhance your MBA experience as well as to gain priceless networking opportunities, membership in a student club could be the best choice for you. Schools in the Philly metro have a host of organizations for every interest.
Schulich Starts Ground-Breaking MBA Course Partnership with the AMA
The American Marketing Association (AMA)—an essential community for marketers that strives to be the most relevant force and voice shaping marketing around the world—will feature an MBA course for the first time in its history. In a ground-breaking partnership, the course offers content created by marketing students at York University’s Schulich School of Business. Continue reading…
Drucker Professor Bernie Jaworski Receives AMA Lifetime Achievement Award
Bernie Jaworski, the Peter F. Drucker Chair in Management and the Liberal Arts at Claremont Graduate University’s Drucker School of Management, has received The 2015 Mahajan Award from the American Marketing Association (AMA).
According to the AMA, Jaworski is one of the country’s most highly cited and influential marketing scholars: three of his articles on market orientation have been cited more than 15,000 times and have led to a stream of other research from academics around the world. Continue reading…
