Drucker Professor Awarded AMA Lifetime Achievement Award
The American Marketing Association has awarded Drucker School of Business Professor Bernie Jaworski, the 2015 Vijay Mahajan award. Jaworski serves as the Peter F. Drucker Chair in Management and the Liberal Arts at the Drucker School. The Mahajan Award is given by the AMA‘s Marketing Strategy Special Interest Group. The award honors the professor for his leadership and career impact on marketing strategy research and practice.
The Vijay Mahajan award was created in 2000 by the American Marketing Association Foundation. The award honors the career contributions and advancements in marketing strategy by marketing professor Vijay Mahajan. The award was endowed by Mahajan’s former colleagues, doctoral students, co-authors and friends. The goal of this award is to inspire marketing educators through their work in marketing strategies.
Kellogg Prof. Honored For Research
The following article was originally sourced from the news piece “Carpenter Honored” on Kellogg’s news & events site.
Gregory Carpenter, professor at the Kellogg School of Management has won the Sheth Foundation/Journal of Marketing Award for 2013 for the research that led to his book, Resurgence. The award is presented by the American Marketing Association and recognizes the article published in the Journal of Marketing between 2004 and 2008 that has made the greatest long-term contributions to both theory and practice of marketing. Carpenter was presented the award at the American Marketing Association’s Summer Marketing Educators’ Conference on Aug. 2. Continue reading…
Smeal Professor Selected to Receive American Marketing Association Award
Penn State Smeal College of Business’ Wayne S. DeSarbo, distinguished professor and Smeal Chair in Marketing, has been selected to receive the American Marketing Association’s Charles Coolidge Parlin Marketing Research Award for 2014.
The Parlin Award recognizes academics and practitioners who have demonstrated outstanding leadership and sustained an impact on advancing the profession of marketing research over an extended period of time.
Professor DeSarbo will receive his award at the 2014 AMA Advanced Research Techniques Forum at the end of June in Santa Fe, New Mexico. Continue reading…
