UCLA Anderson Introduces New Online Journal
UCLA’s Anderson School of Management recently debuted the UCLA Anderson Review, an online journal that features the research from its faculty. The journal will showcase the vast business and economic research that the UCLA faculty spearheads.
“The faculty of Anderson (School of Management) is doing cutting-edge research that can have an important impact and elevate national discussion on crucial issues, and so the review is a way to put spotlight on that,” Rebecca Trounson, Director of Executive and Brand Communications, said.
The publication is written and assembled by Anderson’s Marketing and Communications department and a team of freelance writers.
“Our writers are top journalists from places like the Los Angeles Times, The New York Times, and The Wall Street Journal, and they are very sufficient to understand these research papers and explain them in an acceptable way for a wide audience,” Trounson said.
UCLA Anderson Dean Judy Olian expressed her own enthusiasm about the journal’s debut.
“A key priority for all of us at Anderson is to showcase the impact of our faculty’s wide-ranging research, and make it accessible to students, alumni, business professionals, the media and others. We are please to share the inaugural edition of the UCLA Anderson Review, offering important and practical insights derived from the rigorous scholarship of our faculty,” Olian said in a recent release.
As of now, the review is publishing two articles per week that feature topics like retirement savings, healthcare, and workplace behavior.
UCLA Anderson Review Editor-in-Chief Jeff Bailey meets with both the faculty and the writers to determine what content will be included each week. Bailey does some preliminary investigating to learn what faculty members are working on, and then meets with them to find out more about their research.
The review’s articles can be found on their website, or readers can subscribe to the journal to receive monthly emails that include new articles.
UCLA Anderson Professor Andres Terech Talks Halo Top Success In LA Times
Halo Top, the healthier alternative to standard ice cream, has ousted Ben & Jerry’s and Haagen-Dazs, and is now the number one selling ice cream pint in grocery stores. In an interview with the LA Times from Ronald White, UCLA Anderson School of Management professor Andres Terech spoke on whether Halo Top’s model is sustainable.
Halo Top’s founder, Justin Woolverton, another UCLA graduate, perfected the ice cream recipe in his kitchen with a $20 ice cream maker. Woolverton was working as a lawyer at Latham & Watkins when he started experimenting in the kitchen to create an ice cream that would fit into his diet. After establishing Halo Top, Woolverton got the product into Whole Foods and a few other chains via cold-calling.
“It took me a year to figure out how to really make ice cream. I had a good $150,000 in credit cards just to rack up. I mean, it was headfirst. It was a risk,” Woolverton said.
Woolverton’s team does not work in traditional offices, but rather a co-working space in the Fairfax District of LA. The team members generally do the bulk of their work from home. They alternate between getting together at the co-working space and communicating electronically. According to Cal State Northridge Professor and Interim Dean, Deborah Cours, the team’s technique is to outsource production and distribution so that they can focus solely on brand strategy. In this way, Halo Top’s success is widely considered a testament to building a strong brand.
Halo Top has also been in the news lately because of its completely bizarre Kubrick-esque commercial, which is both the year’s most frightening ad as well as its best.
Terech received his Ph.D. in marketing from Anderson in 2004. His work on branding, pricing, and retail has appeared in publications like Case Research Journal and Harvard Business Review.
The Best Nonprofit MBA Programs in Los Angeles
Many believe that business is inherently selfish. However, there are a plethora of nonprofit organizations that could not exist without the skills of talented administrators, dedicated solely to the business and financial aspects of the company. MBA skills are coveted in the nonprofit industry, as they can make a massive contribution to helping the organization thrive.
Many MBA programs take into account the need for overlap in business and social change. Below, we’ve laid out three of the best Los Angeles programs for MBAs looking to pursue nonprofit work.
The 3 Best Los Angeles Nonprofit MBA Programs
Anderson School of Management—UCLA
The UCLA Anderson School of Management MBA program offers a specialization in Social Impact for students hoping to use their business acumen to have a positive influence on their community, both locally and globally. This program provides ample opportunities for students to better parts of the world through innovation and creative problem-solving, positioning them to pursue a career in the nonprofit arena, if that is their goal.
International Field Study Projects are an integral part of the nonprofit learning experience. For their second year Capstone Projects, all Anderson MBA students can choose to pursue the Applied Management Research (AMR) program. The AMR Projects give students a chance to work with companies and nonprofits to solve a strategic problem. Many of the AMR Projects help struggling communities. In 2017, a group of students tackled building a model to improve screening and treatment of non-communicable diseases to a rural village in South Africa.
SEE ALSO: “The Most Affordable Los Angeles MBA Programs”
Marshall School of Business—USC
Marshall School of Business at USC partnered with Zelikow School of Jewish Nonprofit Management at Hebrew Union College-Jewish Institute of Religion to provide students with the chance to obtain a dual degree (MBA/M.A.) in Business Administration and Jewish Nonprofit Management. The M.A. emphasizes both nonprofit management and Jewish studies. This challenging track requires 88 units of coursework as well as two years of fieldwork. Students in this program can take a 12-month internship in Sacramento, CA or Washington DC while continuing to attend classes in these areas. This track is ideal for students pursuing a career in the Jewish nonprofit sector, and includes classes like Nonprofit Management and Leadership and Grant Writing Practicum.
Peter F. Drucker and Masatoshi Ito Graduate School of Management—Claremont Graduate University
The Peter F. Drucker and Masatoshi Ito Graduate School of Management dual degree in Public Health and Business Administration is an excellent option for students seeking a career in the nonprofit healthcare field. This MBA/MPH allows students to combine business acumen with an exhaustive knowledge of the intricacies of public health over the course of three years. Though this program does not exist exclusively to educate students in the nonprofit sector, the combination of healthcare and business education makes these grads a perfect fit for health care-related nonprofit work. Students will also benefit from the knowledge of professors like Jay Prag, Ph.D., who serves on the board of directors at LINC Housing, a nonprofit low-income housing developer, and whose research often delves into the nonprofit world. This program will enable students to use business skills to increase the effectiveness of healthcare institutions in their communities, as well as internationally.
UC Irvine Becomes Latest LA Business School to Offer GMAT/GRE Waiver
Applying for an MBA program is a long process: There’s plenty of applications, essays, and interviews involved in getting you into the program atop your list. To add insult to injury, many programs require a GMAT or GRE score, only adding to potential workload and stress. Continue reading…
John Stankey, the Loyola Marymount and UCLA Alum on Track to Take Over Time Warner
AT&T is awaiting the federal go-ahead for its $85.4 billion acquisition of Time Warner. The acquisition is expected to go through, and if it does, John Stankey, head of AT&T’s entertainment group, will oversee Warner Bros., CNN, and HBO. Though Stankey has no entertainment background, he is confident in his vision for the future these entertainment avenues.
“Over time, investment in content is going to increase,” Stankey said in an interview with The Hollywood Reporter. “My goal would be to find a lane to ramp up investment in content at a higher level than today and to benefit from some of the efficiencies, some of the synergies.”
Stankey received his undergraduate degree from Loyola Marymount University and went on to earn his MBA from UCLA’s Anderson School of Management. Though Stankey has little knowledge of entertainment, he is committed to educating himself by watching more of the shows that are being produced.
There is widespread apprehension regarding AT&T’s plan for its new assets. Optimists foresee AT&T utilizing its consumer data to develop strategies for standing out amidst competing companies. Others fear that AT&T will try to maintain Time Warner’s customer base through discounts, while trying to squeeze out as much revenue as possible.
When asked about what kind of leader Stankey will be, Peter Chernin, the founder and CEO of the Chernin Group, a one of Hollywood’s largest investment firms, said, “I don’t think you’re going to see John trying to green light movies and looking at rough cuts. You’ll see him trying to unlock the opportunity.”
Stankey has indicated that customers may have more original content to look forward to, and that AT&T may use its data to create more tailored advertisements. “We can’t continue to jam advertising down consumers’ throats in 30-minute block,” Stankey said.
The acquisition was announced in October 2016, and, if the buy goes according to plan, AT&T will have officially gained control of Time Warner by the end of 2017.
YouTube CEO and UCLA Anderson Alum Susan Wojcicki Responds to Google Memo
Earlier this month, Google found itself in the midst of controversy after an internal memo from now-former employee James Damore was released to the staff. His out-of-nowhere diatribe claimed, more or less, that women are less biologically capable of being software engineers than their male counterparts. The document, titled “Google’s Ideological Echo Chamber,” was later released to the public, instantly causing scrutiny. Continue reading…
