Jan 5, 2016
Kogod Introduces New Snapchat Geofilter
If you’re a millennial (or at least know a millennial) you have probably heard of Snapchat. The app has revolutionized how users of the social media platform communicate with each other by encouraging storytelling through a series of short, time sensitive video clips. Continue reading…
Nov 24, 2014
Booth Students Attend Kilts Marketing Week
University of Chicago Booth School of Business students who attended Kilts Marketing Week absorbed eight days of presentations by industry leaders and faculty members, including Brian Niccol ’03, president of Taco Bell, and Mark Hoplamazian ’89, president and CEO of Hyatt Hotels Corp. These industry bigwigs commented on how marketing is more than a path to the top marketing position at a company; increasingly, it’s a path to becoming a CEO. Continue reading…
