May 11, 2015
Oxford MBA Alumnus Nears Possible Endorsement from Robert Branson
An Africa-inspired health/beauty brand and social business called Aduna (which was co-founded by Saïd Business School alumnus Andrew Hunt) has entered Virgin’s ‘Pitch to Rich’ competition for a chance to win a £250k marketing campaign.
Aduna’s mission is to create demand for under-utilised natural products from small-scale producers in Africa, starting with the superfruit ‘baobab’. The business, which is scaling both domestically and internationally, is a runner-up for three Guardian Sustainable Business Awards.
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