Power of Big Data Shared at Kellogg’s Theory + Practice in Marketing Conference
This article was originally sourced from the post “True Detectives” on Kellogg’s news & events site.
Speakers who have currently or formerly represented companies such as Google, Microsoft and Booz Allen shared some advice one how today’s executives can harness the power of big data at this year’s Theory + Practice in Marketing conference held at Kellogg School of Business. They revealed the value of academics’ and practitioners’ shared focus on developing an analytical approach to customer centricity. Continue reading…
Startup Spotlight: Kellogg’s Better Weekdays
This article was originally sourced from “Start Me Up: Chris Motley ’11,” part of Kellogg’s “Start Me Up” series, which spotlights members of the Kellogg community who are putting their entrepreneurial visions into practice.
Companies tend to hire on skills and fire on fit–after all fit is something hard to quantify over an interview process. Better Weekdays hopes to change that dynamic. Founded by former Kellogg School of Management student Chris Motley in 2012, the career-management platform uses big data and analytics to match job-seeking professionals with candidate-seeking companies, based on compatibility and cultural fit. To date, the website maintains approximately more than 300,000 job postings. Continue reading…
