Boston University’s Barbara Bickart Answers Our 5 Questions
In our latest installment of the MetroMBA “5 Questions” series, we speak with Barbara Bickart, Associate Professor of Marketing and Senior Associate Dean for MBA Programs at the Boston University Questrom School of Business. Bickart talks about the school’s new Online MBA, what’s next to come for the business school, and what type of student may be a perfect fit for the program.
1.) Why You Believe Now Was the Right Time for BU Questrom to Introduce an Online MBA Program?
“Significant advances in digital technology and education delivery platforms makes it possible to now offer high-quality and rigorous degree programs in an online setting. Because of these changes, at both the university and the school level, we felt it was imperative to develop the capability to offer online degree programs at scale. Further, the global market appears strong, particularly at the lower price point. edX has received over 10,000 inquiries for an online MBA program, making it their most requested Master’s degree. The edX technology platform is scalable and has a global reach of over 20 million learners, which will help us to expand our portfolio to reach a unique segment of business learners.
In addition, the global market for online professional education is sizable and there remains value in the MBA degree credential overall. According to a 2018 survey by the Financial Times, MBA grads nearly double their pre-MBA salary within three years of completing the degree.
Finally, the invitation to partner with edX provides an opportunity that aligns with our social mission to expand access to a top-tier business education throughout the world.”
2.) How Will the Questrom Online MBA be Different from Other School’s Online Programs?
“Unlike other online MBA programs, our program was designed from the ground up with the global online learner in mind. In the design process we leveraged knowledge gained from the BU Global Business Education Jams to create an updated and relevant MBA for the 21st century. Key themes include creating a socially responsible business, decision-making in a data-driven environment, managing with integrity, global business strategy, and developing an innovative mindset.
In addition, most other online programs offer traditional disciplinary-based courses. In contrast, our program focuses on developing the capabilities that lead to managerial and business success. By focusing on delivering capabilities versus disciplinary based courses we can leverage more fully the expertise of our alumni and other business leaders in developing exercises and cases that can better support a problem-solving approach to learning in a scaled environment.”
Barbara Bickart, Associate Professor of Marketing and Senior Associate Dean for MBA Programs at the Boston University Questrom School of Business.
3.) How Important is Being One of the First Major Business Schools in Boston to introduce an Online MBA?
“We are not the first online MBA in Boston. Babson, Simmons, and Northeastern offer traditional online MBA programs. We are, however, the first scaled MBA in Boston and only the second in the world.
Traditional online MBA programs are offered by about twenty of the top fifty MBA programs in the United States, and charge the same tuition as their residential program. Our scaled online MBA through edX is a new MBA category; and lies outside of the traditional and increasingly crowded online market. Our program will increase the accessibility of an online MBA both in the Boston region and globally.”
4.) Is This a Sign of More Programs to Come?
“Definitely! Entering the online MBA market at this time allows us to generate new capabilities, content, and infrastructure that will create hybrid flexibility in our current program portfolio and introduce new credit-bearing and noncredit-bearing programs in the future. We see also this initiative as creating the technology platform to develop forms of digital engagement to drive lifelong learning for our alums.”
5.) What Do You Believe Will be the Ideal Questrom Online MBA Candidate?
“The ideal BU Questrom Online MBA candidate is someone who has been working for about five to seven years, does not want to leave their job, and is seeking to advance their career. These individuals work in a variety of organizations, including the business, not-for-profits, education, and government sectors. They are busy people with complicated schedules and therefore seek the convenience of an online program. In addition, they may live in a location (either in the United States or abroad) where access to a high-quality MBA program is limited. They are curious and are motivated to complete a degree in an online setting.”
5 Questions with the Senior Associate Dean of MBA Programs at BU Questrom
In our latest installment of the MetroMBA “5 Questions” series, we speak with Barbara Bickart, the Senior Associate Dean of MBA Programs at Boston University’s Questrom School of Business. Bickart talks about the qualities MBA candidates possess, unique opportunities for MBA students, and things to do in Boston.
1. Why should an MBA candidate be excited to apply to Questrom?
“I believe three main factors make our program unique.
First, Questrom has a strategic focus on three sectors that we have identified as drivers of growth in our economy—digital technology, health, and social impact. We have developed unique program offerings as well as vibrant communities around these three sectors, and many of our students participate in one of these programs.
Second, our program is designed so that students can obtain a deep base of functional knowledge and key skills, and start their elective courses in the first year. Our first year is divided into four, seven-week modules. In the first three modules, students take three classes and complete an integrated experiential project. For example, in Mod 3, students take Strategy, Information Systems, and Organizational Behavior while working on a client-based project that addresses strategic issues in one of our three sectors. Through this process, students learn to view and solve problems from a multi-disciplinary perspective. Students can start taking elective courses during Mod 4.
Barbara Bickart is an Associate Professor of Marketing and Senior Associate Dean for MBA Programs.
Finally, Boston is a great place for students studying business, with a vibrant culture around innovation and technology. Our project-based learning draws on the Boston eco-system, and many of our students end up working in Boston or the immediate area.”
2. What type of MBA candidate is the best fit for Questrom?
“Our students come from a variety of backgrounds and experiences. In addition to being smart, intellectually curious, and engaged, the two traits that I would say best characterize our students are that (a) they care about community and the impact of their work on society and (b) they are agile and creative—they are flexible in how they think about and solve problems and look outside the box for solutions.”
3. How does Questrom stay on the cutting edge of MBA education? Is there a unique feature you can highlight?
“We are constantly evaluating and updating our curriculum, with a particular focus on adding more experiential learning opportunities in our courses and co-curricular experiences. Our faculty’s research often drives our elective courses. For example, one of our most popular elective courses is Platform Strategy. This course was developed by Professor Marshall Van Alstyne and is based on his book Platform Revolution: How Networked Markets are Transforming the Economy and How to Make the Work for You (2016, W.W. Norton and Co). In this course, student teams work on consulting projects for major platform-based companies. Past projects have been sponsored by Airbnb, Allstate, Capgemini, eBay, edX, Jawbone, Haier, Huawei, Mahindra, Pearson, PGA, PTC, Siemens, SAP, startups, and many others.”
4. What unique opportunities outside of the MBA curriculum make Questrom stand out?
“Our student community is active and engaged—there is always something going on here at Questrom. Students take advantage of the Boston ecosystem—attending networking events and conferences, for example, in health and life sciences. Questrom students are also involved Innovate@BU, which is a BU-wide initiative supporting student-led innovation and entrepreneurial activities. Students take advantage of the Build Lab IDG Capital Student Innovation Center, which is an on-campus co-working space for collaboration and new ventures. The Questrom School of Business Internship Fund provides financial support our students interested in exploring internships at not-for-profits. Finally, we offer a number to global learning opportunities, both in our curriculum and via student-run trips. Groups travel to Paris to study luxury marketing, South Africa to study social impact, Israel to study entrepreneurship, Vietnam to study manufacturing, and Silicon Valley to learn more about digital technology.”
“The views of Cambridge and Boston are amazing. I particularly love walking along the Charles during the Head of the Charles rowing races in October,” Bickart says.
5. What’s your favorite activity in Boston? Why?
“My favorite activity in Boston is to walk along paths on the Charles River. From my office, it takes just a few minutes to get to this path. The views of Cambridge and Boston are amazing. I particularly love walking along the Charles during the Head of the Charles rowing races in October. The races are exciting and fun to watch, and there is a lot of energy in the crowd.”
Revolutions in Big Data, Housing, and More – Boston News
Let’s explore some of the most interesting stories that have emerged from Boston business schools this week.
So Much For The Robocalypse – Everett
BU Questrom School of Business Richard C. Shipley Professor in Management Iain M. Cockburn, an expert in innovation, was recently interviewed by the business school’s magazine, Everett, about his new paper “The Impact of Artificial Intelligence on Innovation.” His research, written alongside members of Harvard and MIT and published in the National Bureau of Economic Research, explores the long-standing potential of artificial intelligence, which can become a more all-purpose technology, rather than a niche concept or simply a tool to replace every degree of human labor.
Cockburn argues that AI, if used wisely, can replace the menial tasks associated with white collar employment, such as legal services.
“What a lot of people are sitting up and noticing is that this form of automation or replacement of human work with a computer is now percolating into areas that have been largely unaffected by previous technological revolutions,” he says. “Take legal services. It turns out that by using this technology, you can create systems that will do a lot of low-level legal work, like scanning contracts, reviewing contracts, or reviewing documents.”
A pessimistic view could say developments like this could lead to job loss, which may be true. However, in the evolution of the modern job environment, flushing out repetitive tasks that do not require critical or imaginative thinking could allow people to focus on larger issues, rather than bogging down daily routines.
“Then there’s a second question: ‘If I didn’t have to spend so much of my day doing that, what could I be doing that involves imagination, insight, critical thinking?’ So, for some people, their jobs are going to get much more interesting.”
You can read more from the Everett interview of Cockburn here, and check out the “The Impact of Artificial Intelligence on Innovation.”
Could Big Data Replace the Creative Director at the Gap? – Harvard Business Review
Assistant Professor Ayelet Israeli, “an expert in channel management, pricing, online marketing, and eCommerce” took to HBS’s Cold Call Podcast to discuss Gap CEO Art Peck’s move to eliminate its creative director and “turn to big data to predict what the big next designs are going to be.”
Since Gap is now identified as a basics brand, Israeli explains that “maybe it’s okay to sell the trend that everyone else is selling. If you’re selling something that is more fashion forward, then you’re in a bigger problem because you need someone to create this new trend and not just spot the trend that everyone else is doing.”
“The other part of [Peck’s big data] strategy is essentially to shorten production cycles that they had at the Gap. They were from traditional companies that take about 10 months, almost a year, from when they decide on something and it reaches stores. Now they shortened it to about eight to 10 weeks for most of their product categories.”
You can find the full HBS article here.
Corcoran Center to Debut Housing Case Competition – Boston College News
BC Carroll’s Corcoran Center for Real Estate and Urban Action announced a new case competition and panel discussion moderated by Boston Capital Vice President and Director of Communications David Gasson entitled, “The Future of Housing.”
The competition is “intended to hone students’ analytical skills in the field, raise awareness about issues connected to affordable housing development, and offer an in-depth look at the Low-Income Housing Tax Credit as a tool that helps both communities and developers of affordable housing.”
Corcoran Center Executive Director Neil McCullagh writes, “This competition will be a way for students to understand that housing challenges are deeply connected to every facet of our lives. It will also provide them great vision into an industry where they can do well while doing good.”
“In the competition, students will be analyzing a real housing deal. They will need to present their best understanding of the policy and their analysis of the deal outlined in the case. They will then present their solution and recommendations to the judges. The best team will walk away with the grand prize.”
Read more about the “Future of Housing” case competition here and the full Boston College News article here.
MIT Faculty Director Explains Wave of “Alt” Jobs – Boston News
Let’s explore some of the most interesting stories that have emerged from Boston business schools this week.
How Transportation Disruption and Electric Vehicles Can Slash Greenhouse Gases – Questrom School of Business Blog
BU Questrom Professor of the Practice and Director of the university Institute for Sustainable Energy (ISE)’s Peter Fox-Penner and Research Fellow Jennifer Hatch recently co-authored new research with UC Berkeley’s Will Gorman, which illuminates how the car sharing, electric car, and autonomous vehicle trends could “lead to massive reductions in greenhouse gas emissions—without overtaxing the electric utility grid.”
Hatch explains, “Transportation emissions are 26 percent of the total emissions in the United States. We need to look at realistic ways to reduce those numbers. To significantly reduce greenhouse gas emissions, we know what we need to do: electrify the transport sector and decarbonize the electricity grid.”
You can find the group’s complete study on Science Direct.
Alt-Labor, Explained – MIT Sloan Newsroom
MIT Sloan Professor and Good Companies, Good Jobs initiative Faculty Director Thomas Kochan recently unpacked what he calls the emerging “alt-labor” movement.
“Traditional forms of union representation have declined to the point where advocates inside and outside the labor movement are searching for new strategies that work with today’s economy and workforce. Most of these new forms are working outside of what is considered traditional collective bargaining.”
Kochan adds, “Management had better start to listen to the workforce. And it better recognize that if it doesn’t start to look at more sensible forms of labor law, of labor policy, then it will be in a reactive position when the public does finally stand up and say enough is enough.”
You can read more about Kochan’s work here.
Restaurateur Partners with University to Battle Food Insecurity – Sawyer Business Blog
The Suffolk University Sawyer Business School recently profiled the CARES Pantry, a new initiative developed to address food insecurity on campus and give students access to healthier lifestyles.
Gene Lee, EMBA (’96), President and Chief Executive Officer of Darden Restaurants, who funded the initiative, says, “The goal is for every student in this University to be properly nourished, in and out of class, at work, and in their everyday lives.”
Gene Lee (’96) appearing at a recent event at Suffolk University / Photo via suffolk.edu
“It’s hard enough to be a good student in a competitive environment without having to worry about your next meal. The pantry will provide students with a safety net and a place they can count on and that they deserve.”
You can read more about Lee’s appearance at his alma-mater and the CARES Pantry here.
Investing In U.S. Innovation, and More – Boston News
Let’s explore some of the most interesting stories that have emerged from Boston business schools this week.
The 1 Thing Your Company Should Add To Its Retirement Benefits – MIT Sloan Newsroom
MIT Sloan Professor Lotte Bailyn took part in a three-year research study under HBS Professor of Business Administration Teresa Amabile to understand the “organizational, social, and psychological forces that can affect people’s retirement experiences.”
Bailyn outlined two strategies to help “pre- and early-retirement individuals manage their transition out of the workforce”:
- The “Phase-down” strategy enables a “retiring employee to work less while receiving a percentage of their pay, plus benefits. At the end of the phase-down — which can range from months to a handful of years —the person retires.”
- The “Contracted rehire” strategy allows companies to hire back employees on a contractual basis, which Bailyn explains, “allowed the company to get the specific niche knowledge that that person has, and by working with other people, employees in the organization could pass on that knowledge.”
Questrom School of Business Professor of Management Tim Hall, one of the researchers on the study, adds, “It’s surprising how little employing organizations are doing to help them [transition]— even though at the same time they’re interested in maybe helping people move on and opening up opportunities for younger people, they’re not. I think there’s a great opportunity cost they’re suffering by not doing that.”
You can find more information on the study here.
How the U.S. Can Rebuild Its Capacity to Innovate – Harvard Business Review
There is a growing trend of companies across all industries choosing to “invent and manufacture abroad” in what Harvard Business School’s Willy Shih describes as a loss of “industrial commons.” According to a recent Harvard Business Review article, “nearly half of the foreign R&D centers established in China now belong to U.S.-based companies.”
“Over recent decades, VCs have overwhelmingly focused on software and biotech investments over ‘hardware’ investments, closing additional doors to manufacturing innovations. It’s no wonder that so many promising manufacturing enterprises have to look abroad to simply get off the ground—let alone soar,” writes Sridhar Kota, Justin Talbot-Zorn, and Tom Mahoney.
The article recently outlines four principles the U.S. could use to reinvigorate its industrial ecosystems.
- Don’t Fear Picking Winners: “Rather than allowing promising R&D results to languish in labs or even be commercialized by foreign competitors, the U.S. should launch a National Innovation Foundation to invest in engineering and manufacturing R&D to mature emerging technologies and anchor their production onshore.”
- Invest in Hardware Startups and Scale-Ups: “U.S. policymakers can … build on existing resources to help innovative hardware startups and scale-ups succeed—particularly through domestic government procurement [the way] China has employed government procurement, strategic technology transfer, and domestic technology development to build its respected high-speed rail industry.”
- Mind the Mittelstand: Small and medium enterprises (SMMs) “amount to about 250,000 firms, or 98 percent of all manufacturing firms. By strengthening and supporting these firms, the U.S. could rebuild the backbone of its manufacturing sector.”
- Power to the People: “While American high schools typically require students to dissect a frog, few require students to disassemble a power tool. Exposure to real-world engineering is a crucial and cost-effective way to build interest in manufacturing careers—through either four-year engineering degrees or vocational training.”
You can find the entire HBR article on re-investing in American industry here.
Legacies Catching On – Carroll School News
BC Carroll School of Management Professor of Information Systems Gerald Kane recently put together a new research report as part of a gig guest editing the MIT Sloan Management Review’s Digital Business Initiative. The report, Coming of Age Digitally: Learning, Leadership, and Legacy, emphasizes the need for companies to foreground experimentation in their “digitally maturation” processes.
According to the Carroll School News, “Nimble businesses create the conditions for employees to take risks and try new things. The key to [prepare] for more digital disruption is to not simply hire but develop digital leaders.”
“Part of developing leaders means giving employees the time and space to acquire new skills, an area where many companies need to improve. Ninety percent of survey respondents said they need to update their digital skills at least yearly—and 44 percent said they need to do so ‘continually.’ Yet at ‘early-stage’ companies (which are paradoxically often the older companies), nearly 30 percent indicated that their employers offered little to no support to do so.”
You can read more about Kane’s research here.
Impulses, a Culinary EMBA, and Immigration Figures – Boston News
Let’s explore some of the most interesting stories that have emerged from Boston business schools this week.
How God Influences Your Grocery Bill – Questrom School of Business Blog
BU Questrom Professor of Marketing Didem Kurt recently co-authored new research with the University of Pittsburgh’s J. Jeffrey Inman and Harvard’s Francesca Gino that explored links between “grocery sales data and rates of religious adherence in thousands of counties across the country.”
According to the study, “religion and religious messages were linked to lower spending.”
People who were reminded of God’s presence were less likely than another control group to spend money on “impulse purchases such as magazines and gum,” an effect that the researchers note “persisted whether or not an individual described themselves as religious.”
Kurt explains, “We attribute this result to the notion that thinking about God reminds people of commonly shared values—such as frugality—even if they don’t believe in God. Managers may want to consider proximity to houses of worship when choosing a retail location. They need to be cognizant of the effect of religious cues and reminders on consumer spending.”
You can read the full article here and check out the complete paper on Science Direct.
A Full-Course Meal – Sawyer Business School Blog
The Sawyer Business School Blog recently profiled David Lanci, EMBA ’02, who after many years as a chef, shifted into the food services industry and founded NexDine, which offers “catering and dining services to corporations, schools, colleges, and senior living facilities around the country.”
Lanci told the Sawyer blog that his Suffolk EMBA “gave [him] the confidence to go out and start this company. One thing I really learned from my EMBA is to take a holistic view of everything and never have a singular view. It’s not just about what’s on the plate.”
NexDine founder David Lanci, EMBA ’02
Lanci continues:
“I realized that how you communicate with the people in the group has a dramatic impact on the outcome. I realized it wasn’t just out of sheer will you could get something done. You had to collaborate, and that was the aha moment for me.”
He concludes, “Food is almost the easy part. It’s just as challenging—if not more so—to manage people, manage clients, manage budgets. And in our industry, we’re not making widgets. We can’t do everything the same way for every client. Every location is different. People’s appetites are different.”
You can read the full interview with Lanci here.
Undocumented Immigrant Population Roughly Double Current Estimate – MIT Sloan Newsroom
According to new research from MIT Sloan’s Mohammad Fazel-Zarandi and Yale’s Edward Kaplan and Jonathan Feinstein, “the number of undocumented immigrants living in the country is about 22.1 million, nearly twice the most prominent current estimate of 11.3 million.”
Fazel-Zarandi explains, “It’s likely that undocumented immigrants are more difficult to locate and survey than other foreign-born residents and if contacted, they may be inclined to misreport their country of origin, citizenship, and number of household residents, fearing the legal consequences of revealing their status.”
He continues:
“A common argument in favor of a tougher immigration policy is that people who have entered the country illegally elevate levels of violent criminal activity.”
“Whatever the extent of criminality that is assessed, it’s clear that crime statistics be thought of in relation to a substantially larger population of undocumented immigrants. This lessens the risk in per capita terms. What’s acceptable for a population of 11 million is unlikely to be sufficient for a population of 22 million.”
You can read the full article here.
