Nov 17, 2016
Stanford GSB Debunks Myth of Consumer Choice Overload
Stanford’s Graduate School of Business recently discussed a new study by Sebastian S. Kresge marketing professor Itamar Simonson and Chinese University of Hong Kong associate professor Leilei Gao that may debunk the myth of “choice overload” when it comes to picking a product amidst a veritable ocean of options.
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