DePaul Combines Theoretical And Practical Knowledge With Big Data
With the rise of big data, marketers are finding new ways to analyze and predict consumer behavior in order to provide products and services to meet customer needs. The term big data refers to the collection of data that is large and complex and gathered through multiple methods. For marketing, that could be data from point-of-sale scanners at a store, loyalty cards or online shopping habits.
“Marketing has become more data driven over the last 30 years,” Sue Fogel, chair of DePaul University’s Department of Marketing said. “Based on the data about what people have bought, what we can do now is make recommendations for other products that they might like. You can get a very detailed profile of customers and use that to predict what it is they’re likely to buy.” Continue reading…
Booth MBAs Set to Collaborate With University of Illinois Engineering Students
The University of Chicago’s Booth School of Business is looking south for the next big startup idea. Booth is partnering with the University of Illinois College of Engineering in Urbana-Champaign to bring students from both schools together to work on startups. Continue reading…
McDonough Professor Teaches Course on Water Policy
Mark Giordano led a group of MBA Evening Program students from the McDonough School of Business in an Intensive Learning Course (ILE) that explored the private sector’s relationship with water policy.
“When a lot of people talk about what to do about the global water crisis, they often talk about government action and bigger processes,” Giordano said. “But it’s actually businesses and individuals that are making the fundamental choices that affect water.” Continue reading…
DePaul MBAs Getting Real World Experience Over the Summer
DePaul University Kellstadt School of Business MBA students get to learn the ins and outs of project management through real-world application over the summer, as they planned, hosted and executed fundraising events for nonprofits as part of associate professor of management Lori Cook’s project management course. Continue reading…
Start Up Spotlight: Kellogg’s Meez Meals
This article was originally sourced from “Start Me Up: Jen Moore ’04,” part of Kellogg’s “Start Me Up” series, which spotlights members of the Kellogg community who are putting their entrepreneurial visions into practice.
Jen Moore, Kellogg School of Management ’04, wants to encourage people chose to cook rather than order takeout, and her company, Meez Meals, is making the process a bit simpler for those of us not named Emeril Lagasse. Founded in 2010, Meez Meals is an Evanston-based service that delivers prepped ingredients and simple recipes for making quick, tasty meals at home. Continue reading…
DePaul Students and Faculty Give Leadership Lessons to Inner City Youth
Inner city Chicago teenagers learned useful budgeting and saving skills at a financial and leadership program operated by the students and faculty from DePaul’s Driehaus College of Business, the Kellstadt Graduate School of Business and the Chicago Housing Authority (CHA) this summer. Continue reading…
