The Increasingly Competitive Online MBA Alternative
For busy career professionals who can’t afford to take time off of work or who travel or live away from a world-class university, an Online MBA program is a viable option. The latest programs offer incredible flexibility, rigorous curriculum, and a very comparable experience to an in-person MBA.
So, it should be no surprise that the online MBA is growing in popularity exponentially.
To better understand the landscape of the online MBA and to follow up on our first piece, The Online MBA: Which Programs Matter?, we reached back out to USC Marshall, UNC Kenan-Flagler, Michigan Ross, Indiana Kelley, and CMU Tepper. They allowed us to pick their collective brains even further to unravel the mystery around the online MBA.
The Evolution of the Online MBA
Just a few years ago, it seems, earning an MBA online was not considered a valid option. After all, what employer would take an online MBA seriously? It was only for those students who wanted an “easy” degree and didn’t want to go through the effort of a “real” full-time MBA program.
In 2011 when UNC Kenan-Flagler launched their online MBA program with 19 students, The Wall Street Journal wrote, “UNC Makes Risky Online Bet.” But times have changed, and so has the landscape of the MBA. While the full-time MBA isn’t going anywhere anytime soon, it does have some solid competition.
“Today that so-called ‘risky bet’ has yielded almost 2,000 graduates who are thriving in their careers and deeply connected to the UNC Kenan-Flagler community,” explains Kenan-Flagler Dean Douglas A. Shackelford.
An online MBA is not only a respectable choice, but a sought after choice. It’s all due to a better understanding of what an online MBA is and the perceptions of the quality and power of an online MBA.
“Online MBAs have certainly become a more viable option for students as the technology evolves and students see that they can get the same quality education remotely as they can on-campus,” explains Cindy McCauley, Executive Director of Online Masters Programs at CMU Tepper. “You no longer have to trade off learning from top faculty, or building a strong network, when you choose an online MBA program.” You get it all.
Benefits of an Online MBA
The surging economy has had a major impact on the growth of the online MBA. More so than ever before, professionals are reluctant to step out of work to complete a full-time MBA program.
There’s a segment of the business community—particularly mid-career and late-career professionals—who don’t want to put their career on hold for school, but they still want the benefits. These individuals need a convenient alternative that allows them to earn their MBA while still working. That’s where the online MBA comes into play.
Accessibility and Flexibility Are Hallmarks of the Online MBA
According to Patti Russo, the Managing Director of Part-Time MBA programs at Michigan Ross, online MBA programs offer two distinct features:
- Access
- Flexibility
“In terms of access, online programs extend a school’s reach to students who want to pursue a top-tier MBA program, but are not located geographically close to a school,” explains Russo. “The online program also makes earning an MBA really flexible by giving working professionals the opportunity to stay at their jobs while obtaining a world-class business education.”
Online MBA students can work around their schedule, taking time away if needed to pursue career advancement.
According to Ramesh Venkataraman, Chair of the IU Kelley Direct Online MBA & MS Programs, this flexibility especially comes in handy for professionals who have recently received a promotion or accepted a new position. Representing around two-thirds of the IU Kelley MBA class, these students cannot afford to spend time on campus, considering they don’t know where they’ll be at any given time.
“We also enroll a large population of active duty members of the military and working professionals who travel often for work, and who need the ability to complete coursework while living or working abroad,” says Venkataraman.
For example, one UNC Kenan-Flagler student attended class from five continents thanks to his busy work schedule, but he never had to stop his education. An online MBA program means that you can attend class from wherever you are as long as you have a computer and Internet access.
“The online MBA is available to anyone, regardless of where they live,” explains CMU Tepper’s McCauley. “And it offers the same rigorous, analytics-based curriculum as the full-time program.”
Business is Global
The third crucial feature of online MBA programs is their ability to prepare students for the digital business world. As Russo says, “The business world is becoming increasingly more digital with individuals working virtually with others spread across the globe, and online curriculum will prepare students to succeed in this new environment.”
This thought is echoed by USC Marshall’s Vice Dean for Online Learning Programs, Sandra Chrystal. She explains that it was USC Marshall’s recognition of how global corporations rely on virtual teams and training to conduct business that sparked the creation of their online MBA.
“USC Marshall prides itself on innovation and continuous improvement,” says Vice Dean Chrystal. “We created a 21st-century multi-disciplinary integrated curriculum designed for a virtual platform, which mirrors business practices. Management communication and business analytics are components of all of the courses, and virtual team building begins immediately.”
More High Profile Players than Ever Before
The online MBA is also more competitive than ever before, which means the product offerings are better, according to IU Kelley’s Venkataraman.
“The increase in high-profile, credible organizations releasing rankings for online MBA programs have brought more attention and credibility to the online MBA space and, therefore, more interest in it by prospective students,” says Venkataraman.
A decade ago, few high profile top business schools offered an online MBA. Now, these same schools that were once reluctant to enter the online space are offering rigorous MBA programs, flooding the marketplace with exceptional curriculum, faculty, and opportunities.
And that change is being reflected in the rankings. Now, U.S. News & World Report, Princeton Review, and The Financial Times all release online MBA rankings. Students no longer have to choose between a well-ranked MBA and an online program—they can have both.
The students are also more high profile. An online MBA provides students with access to classmates who live and work around the globe and in a range of industries. This means that students can connect with a wider variety of individuals, building an expansive network.
It’s important to note that the class profile of an Online MBA program is more similar to an Executive MBA or part-time MBA program compared to a full-time program.
“Comparing the class profile of the online and on-campus programs is like comparing apples and oranges,” Kenan-Flagler Dean Shackleford says. “GMAT and GPA scores have little relevancy for evaluating them. They’ve been out of school for a long time and have significant work experience; what matters now is what they have achieved in those years—their career growth.”
Students Are Comfortable Online
Last, but certainly not least, is the change in how students perceive the online MBA. Applicants nowadays are used to technology and the increasingly digital world, so they’re not afraid of using technology for their education. In fact, they expect it.
“Students today are comfortable with online learning,” says UNC Dean Shackelford. “Even if they’re not digital natives, working professionals are accustomed to collaborating with remote workers and teams as part of their jobs.”
As for those students who aren’t as comfortable in an online environment and digital learning, an online MBA is a perfect opportunity to change that.
“Students will learn teamwork and leadership skills in a virtual environment,” said Michigan Ross’ Russo. “They will have to work remotely with their classmates on the course material and group projects, including our signature action-based learning experience MAP, which pairs student teams with global companies and organizations to tackle those entities’ greatest challenges.”
The Future of the Online MBA
So, where is the online MBA headed? What can applicants expect in the future? We asked USC Marshall, UNC Kenan-Flagler, Michigan Ross, Indiana Kelley, and CMU Tepper: “What is the long-term vision for your Online MBA?”
Here’s what they had to say:
Sandra Chrystal
USC Marshall School of Business Online MBA
“Although our Online MBA will continue to increase its diverse demographics, cohorts will not exceed fifty students. The number of cohorts may increase, however, and growth will be prudent. Since Marshall faculty teach all of these classes and Marshall instructional designers and production media teams create the asynchronous materials, the online MBA will consistently seek quality learning over larger enrollments.”
–Sandra Chrystal, Vice Dean for Online Learning
UNC Kenan-Flagler Business School MBA@UNC
“From the very start, our vision has been that the MBA@UNC is the same MBA program offered in a different format. We built the online MBA with the concept of no compromise: offering our MBA in a new format with the same quality (students, faculty, curriculum) and experience (deep engagement among our students and their professors to build lifelong relationships and networks) as our on-campus programs.
Now we are advancing that vision. First, we integrated all of our MBA programs’ operations, and now we are changing our processes so students can take courses in any MBA format we offer. We are blurring the lines of program format to meet the needs of students.
Our model is blended. You watch lectures recorded in high-quality format and meet for discussion in live classes on our platform where you see and interact with a small group of classmates and your professor. You also study together in person at our Global Summits—two in the U.S. and two in other countries every year. These small class sessions, group projects, and in-person summits are among the ways we ensure the UNC Kenan-Flagler culture is integral to our students’ experiences.”
—Douglas Shackelford, Dean, UNC Kenan-Flagler
Michigan Ross School of Business Online MBA
Patti Russo
“Our first Online MBA class is shaping up to be a group of highly diverse, very talented, and accomplished professionals. We are confident that future cohorts will be as well. In addition, the majority of students who attend Michigan Ross credit the program for widening not only their career prospects, but also expanding their worldview.
Our online students will join the Michigan Ross community, connecting them to a powerful global alumni network and tuition-free Ross executive education open enrollment courses for life.”
—Patti Russo, Managing Director, Part-Time MBA Programs
IU Kelley School of Business Online MBA
“The long-term vision for the Kelley Direct Online MBA is to continue offering a high quality, engaging, and rewarding student experience to students across the globe who are looking to progress in their careers and make a positive impact on their organizations and communities. We are pleased with the quality of candidates who have chosen Kelley Direct and will continue to seek out current and future leaders from a variety of industries to add to our powerful network of Kelley alumni.”
—Ramesh Venkataraman, Chair, Kelley Direct MBA & MS Programs
Cindy McCauley
CMU Tepper School of Business Online MBA
“We want our Online MBA program to provide the best educational experience and career outcomes for our students. We maintain a small class size to ensure that all classes are taught by our own faculty who teach in the full-time program and are not willing to trade quality for scale.
In our program, every class starts with in-person classes, so students can meet their faculty and connect with colleagues. Following these classes, students meet online in a format that allows faculty to see everyone in the class, and for students to interact as if they are in a classroom.”
—Cindy McCauley, Executive Director, Online Masters Programs
What They’re Saying: Zuckerberg Testifies Amid Facebook Scandal
Earlier this week, ultra-rich and seemingly malnourished social media monolith Mark Zuckerberg testified before a continually befuddled U.S. Congress about the Facebook scandal regarding the private information of its unwary users.
However, despite getting turned into a plethora of memes during his time in Washington DC, it’s patently unclear what, if anything, will come as a result of the testimony, in which Zuckerberg said that data was even coming from users who didn’t actually have their own Facebook accounts.
Zuckerberg’s appearance before Congress came within the short window of time in which Cambridge Analytica—the other company embroiled in ongoing Facebook scandal—watched as its CEO Alexander Nix stepped down from his role. Check out how business schools are reacting to the recent news below.
In the first of two Congressional hearings this week, @finkd made no promises to support new legislation or to change how @Facebook does business, despite recent data breaches and controversy. https://t.co/72Xuv4DUge @ReutersBiz.
— MIT Sloan Experts (@mitsloanexperts) April 12, 2018
When I opened my file, it was like opening Pandora’s box. (Via @nytimes) https://t.co/VQl9Diu3pM
— MIT Tech Review (@techreview) April 12, 2018
Marketing and Strategy Professor Tim Derdenger talks with @Marketplace @Erika_Beras about the fallout from Facebook’s mishandling of user data and impact on other advertising revenue business models, like Google #TepperFaculty https://t.co/C30HJNX69T pic.twitter.com/74lOiPxOWH
— Tepper CMU (@teppercmu) April 11, 2018
.@profgalloway discusses the controversy surrounding #Facebook via @bsurveillance. Listen here: https://t.co/Yy9i9NQNKv
— NYU Stern (@NYUStern) April 11, 2018
Why was protecting data not a top priority at Facebook before the Cambridge Analytica scandal blew up? “This probably reflects on managerial experience” suggests @Wharton’s David Hsu https://t.co/vBXafqKdGW
— Knowledge@Wharton (@whartonknows) April 7, 2018
Columbia Business School Announces New M.S. in Business Analytics Degree
Columbia Business School (CBS), together with Columbia Engineering, yesterday announced a new full-time Master of Science in Business Analytics degree. Distinct from CBS’s MBA degree, the new program features a three-semester curriculum and is really geared toward students who want to learn the modeling techniques and data science tools that help businesses use data to influence decision making. A unique capstone project will serve as a key element of the new program, through which students will work with actual clients and relevant data sets to put the skills they’ve learned to work helping solve those companies’ real-world business problems. The capstone course will extend over the full three semesters of the program.
The program was developed jointly by faculty at both CBS and Columbia Engineering, and the resulting curriculum is designed to prepare graduates to excel in careers both as consulting analysts and associates and as business analysts and data scientists in fields including financial and professional services, technology, advertising and media, and other professions that require both a deep understanding and practical application of data analytics.
“By tapping into the vibrant and diverse business ecosystem that can only be found in New York, Columbia Business School and Columbia Engineering are uniquely situated to offer this new Master’s degree,” CBS Dean Glenn Hubbard said in a statement. “We see this as a must-do program for any future business person who wants to have a leg up in using data to make informed business decisions.”
CBS Enters an Already Crowded Field
Columbia is far from the first to announce a new data analytics master’s program—and it likely won’t be the last. It joins a long and growing list of other leading business schools that have sensed demand from both students and recruiters for programs that marry some of the skill sets of the MBA with the deeper study of data science and analytics that engineering faculty can provide.
MIT Sloan School of Management last year launched its own Master of Business Analytics (MBAn) degree, with leadership and support from the MIT Operations Research Center. In just one year, applications to the program have more than doubled—from 300 to 800—making the degree the most competitive at the school, with an admissions rate of less than 4 percent, the school reports. And just last month Sloan unveiled a new Business Analytics Certificate program that will be open to students in all MIT masters-level programs who want more rigorous academic content focused on data science.
Not to be left out, last month the University of Virginia’s Darden School of Business announced the launch of a new MBA+MSDS dual-degree program, which grants a Master of Data Science degree from UVA’s Data Science Institute and an MBA from Darden in 24 months (tuition for the MBA+MSDA program is the sum of each individual program’s standalone tuition). The program welcomed a pilot cohort this past summer, and Darden is currently accepting applications for the full program, which will launch in 2018.
NYU Stern, for its part, is now accepting applications for the inaugural class of a new specialized one-year Tech MBA, first announced last spring. And just yesterday Stern shared that an $8 million alumni gift will fund creation of a new center for technology, business, and innovation.
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Harvard Business School (HBS), too, sees where the action’s at and doesn’t intend to sit idly on the sidelines. In August 2017—together with the Harvard John A. Paulson School of Engineering and Applied Sciences and the Faculty of Arts and Sciences—HBS announced a partnership with 2U, Inc. to deliver a new online certificate program in business analytics. Expected to welcome its first cohort of students in March 2018, the Harvard Business Analytics Certificate Program is designed to help business leaders—including MBA grads—keep up with and leverage the explosion of data now available in every industry.
Some Schools Were Out in Front
Of course, amid this recent flurry of activity to enhance academic offerings at the intersection of technology and business, some schools can claim clear first-mover advantage. MBA students at CMU’s Tepper School of Business can opt to pursue a Technology Leadership MBA Track, a joint partnership between the Tepper School and Carnegie Mellon’s top-ranked School of Computer Science—indeed, it is one of the most popular offerings in the MBA program. Tepper also offers a three-year, dual-degree MBA/Master of Software Engineering program, also in partnership with the School of Computer Science.
And Stanford Graduate School of Business has for several years offered its students the opportunity to pursue a dual degree of significant relevance to students interested in careers in tech. Its joint MA in Computer Science/MBA degree links two of the university’s world-class programs and helps students develop a unique skill set ideal for becoming a manager and/or entrepreneur for new technology ventures. Stanford’s program includes a year of courses at each the GSB and in the Computer Science department followed by a third year of elective courses in both programs, enabling students to shave off one to two semesters it would take to complete both degrees separately.
RELATED: Best Business Schools to Jumpstart Your Career in Tech—Or Advance It
It Only Makes Sense
Whether beginning several years ago or just getting off the ground now, that business schools are recognizing and responding to market demand for business fundamentals married with data science know-how makes complete sense.
“The role of analytics has grown increasingly critical for most sectors of the economy,” Columbia Engineering Dean Mary C. Boyce said in a press release. “Our partnership with Columbia Business School combines our strength in data science, optimization, stochastic modeling, and analytics with their strength in data-driven decision-making for business and marketing to create a rigorous new master’s degree program.”
What Sets Columbia’s New Program Apart?
So what sets the newest program announced yesterday by Columbia apart from others in a crowded field? One distinguishing feature of the M.S. in Business Analytics is the capstone project that will put students to work on real-life consulting projects with companies using the companies’ own data, the school argues. “By working on real-world consulting projects, with real-world data, students will use the modeling techniques and data science tools to provide pragmatic solutions to the practical problems that businesses are facing today,” Costis Maglaras, professor and chair of CBS’s Decision, Risk & Operations Division, said in a press release.
Students in the new Columbia Business analytics degree program will also have valuable access to dedicated career placement services, the school notes, starting with completing a required Professional Development and Leadership course. “The M.S. in Business Analytics combines classroom instruction by distinguished Columbia professors with the experience of working on real-world problems via the capstone project course,” Columbia Engineering Professor Garud Iyengar said in the press release. “We expect this program to have 100 percent placement of its graduates as do our very successful M.S. in Management Science and Engineering and M.S. in Financial Engineering programs.”
Applications are currently being accepted for the first cohort of this new M.S. in Business Analytics. Students can choose to complete the program in one year by taking a summer semester or can take three non-contiguous semesters (fall, spring, fall), which would reserve the possibility of a summer internship.
For more information about the new Columbia M.S. in Business Analytics, click here.
