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Jan 10, 2018

UCI Professor Makes Football Tailgating a Science

Football Tailgating

As fans eagerly anticipate the NFL playoffs, a new study by Tonya Williams Bradford, an assistant professor of Marketing at the Paul Merage School of Business, examines college football tailgating in an article titled, “Dwelling dynamics in consumption encampments: Tailgating as emplaced brand community.” Continue reading…

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