Columbia Researchers Develop New Tool to Uncover Better Ideas Faster
The power of algorithms, at times, seems ever reaching. So much in fact that two Columbia Business School professors have figured out how to formulate creativity out of one.
In a new research paper entitled Idea Generation, Creativity, and Prototypicality, CBS professors Olivier Toubia and Oded Netzer compared the development of this tool, which users can explore at protoideation.org, to the preparation of good food.
“Just like cooking, every idea that is generated can be considered a recipe with various ingredients. By modifying an idea’s ‘recipe’ and combining familiar words along with some novel words, one can create the perfect combination for a creative idea,” they said
Toubia and Netzer analyzed over 4,000 ideas and uncovered that a “well-balanced combination of familiarity and novelty” is what makes an idea creative. Their tool is ideal for “supporting idea generation, streamlining the screening process for new ideas, and helping businesses run more efficiently.
Professor Netzer explains, “Despite popular belief, creative ideas don’t just appear out of thin air; in many cases, they are the result of an arduous and lengthy process of idea generation. Our experiments proved that the online tool was successful not only in identifying promising ideas, but also in demonstrating the capability for improving ideas by proposing words – and combination of words—that may serve as ‘ingredients’ for ideas.”
You can read more about the study and the work of Toubia and Netser here.
What Should You Study? Finance vs. Marketing MBAs
George Harrison, in his final album Brainwashed, has a line in a song that goes, “We pay the price with a spin of a wheel / with a roll of a dice / Ah yeah, you pay your fare and if you don’t know where you’re going / any road will take you there.”
Gear Up For These January MBA Deadlines
The next round of MBA admissions is swiftly approaching, with the eve of 2018 almost here. Time to mark those calendars!
New York City
The NYU Stern School of Business, Columbia Business School, and Rutgers Business School, Newark/New Brunswick are the big headliners when it comes to deadlines in the New York City metro in January.
The Forham University Gabelli School of Business, and the Syracuse University Whitman School of Management Online MBA program also have deadlines in the first weeks of the new year. Click here for more information on upcoming New York City metro deadlines.
The third round for application deadlines to Cornell’s Tech MBA on its new Roosevelt Island campus arrives January 10, 2018.
Los Angeles
The biggest Los Angeles metro business school institutions all have a slew of deadlines ready to pass within the first weeks of the new year, including the UCLA Anderson School of Management‘s full-time MBA, USC Marshall‘s part-time program, as well as the Claremont University Peter F. Drucker and Masatoshi Ito Graduate School of Management‘s part-time MBA.
Take a look at the coming deadlines in the Los Angeles metro here.
Toronto
Two Toronto metro schools have deadlines in early January, with the Ivey Business School full-time, Accelerated, and EMBA deadlines all falling on January 8, 2018. The second round deadline to the University of Toronto Rotman School of Management‘s full-time MBA also falls on January 8.
Take a look at the coming deadlines in the Toronto metro here.
Chicago
Two of the most prominent business schools in the entire Chicago metro—Chicago Booth and Northwestern Kellogg—feature a bevy of full-time, part-time, and Evening MBA deadlines before January 10. As well, the Quinlan School of Business at Loyola University’s full-time MBA for its annual spring intake arrives on January 15, 2018.
Just outside of the city, on the near border of Indiana, the Notre Dame Mendoza College of Business’ second round deadline for its full-time MBA program is set for January 9.
Get familiar with the coming deadlines in the Chicago metro here.
The second round of deadlines for the Northwestern Kellogg part-time and full-time MBA programs arrives on Jan. 10, 2018.
Boston
In Boston, the heart of America’s higher education, every January is a major month for several of the country’s most prominent MBA programs. Indeed, Harvard Business School and MIT Sloan, as well as the Questrom School of Business at Boston University, the Carroll School of Management at Boston College, and Northeastern University’s D’Amore-McKim School of Business all have MBA deadlines right at the beginning of the new year for various MBA programs.
Take a look at the coming deadlines in the Boston metro here.
For updated deadline information in Philadelphia, Washington DC, Baltimore, Atlanta, Dallas, Houston, Denver, San Francisco, San Diego, Seattle, and London, click here.
Showdown: Find Out if You Should Get an MBA in New York City or Los Angeles
The battle for hip-hop supremacy may have ended in the ’90s, but we can keep the East Coast-West Coast beef alive while looking at full-time MBA programs in New York City and Los Angeles.
Both cities are home to top business schools and are ripe with employment opportunities in booming industries. But which is best for you? Let’s take a deeper dive.
Location
We’ll start with location, location, location.
The most bustling city in the country, NYC is is the capital of the business world. More Fortune 500 companies are headquartered here than in any other city. The city is not only home to Wall Street and the world’s largest financial institutions, but also some of the largest media, marketing, and advertising companies. While New York City can be daunting in its size, it’s also furiously expensive to live in, so it may not be for everyone. Getting to know the city’s vast public transportation system is a must and it can get pretty cold in the winter, so if you’re looking for beaches, keep reading.
Meanwhile, LA is Tinseltown. The city’s economy is driven by entertainment industries like television, film, video games, music recording, and production, but also by international trade, technology, petroleum, fashion, apparel, finance, telecommunications, and tourism. In the 2017 Global Financial Centres Index, Los Angeles was ranked as having the 19th most competitive financial center in the world, and sixth most competitive in United States. The city is also the largest manufacturing center in the western United States, with the ports of Los Angeles and Long Beach comprising the fifth-busiest port in the world and a vital trade route within the Pacific Rim.
New York City Full-Time MBA Programs
Full-time MBA Programs in New York City include:
- Stern School of Business – New York University
- Gabelli School of Business – Fordham University
- Columbia Business School
- Zicklin School of Business – Baruch College
What stands out about these programs?
A Columbia MBA opens up countless career options and is sure to pay off in the long run: The average starting salaries for Columbia MBAs is $104,000, with 37 percent of full-time MBA of graduates being employed in the financial services industry.
Meanwhile, Stern’s MBA curriculum gives students tons of flexibility, and allows degree seekers to choose one or two MBA specializations, NYU allows up to three specializations from 20 plus options.
Both Gabelli and Zicklin’s full-time programs feature cohort-based structures. Gabelli’s program features a New York immersion experience where, over the course of five days, students are exposed to a number of company visits with corporations like Deutsche Bank, Money.net, and Hewlett Packard. As an alternative to completing a major, Zicklin students may pursue a joint JD/MBA in conjunction with Brooklyn Law School or New York Law School.
Los Angeles Full-Time MBA Programs
Full-time MBA Programs in Los Angeles include:
- Anderson School of Management – UCLA
- Argyros School of Business – Chapman University
- Graziadio School of Business and Management – Pepperdine University
- Marshall School of Business – USC
- Peter F. Drucker and Masatoshi Ito Graduate School of Management – Claremont Graduate University
What’s special about these MBA programs?
Anderson features a Business Creation Option for MBAs, which gives students the chance to start their own businesses while still in school. Meanwhile, the Special Project Option challenges groups to tackle problematic issues that impact an entire industry.
Chapman’s full-time MBA curriculum features three main components—core/required courses, a capstone course, and elective courses. Students have several track options available to concentrate their studies, including: Corporate Finance, Marketing, Investment Management, Entrepreneurship, Information Systems in Digital Times, and more.
Graziadio full-time MBA students have the option to spend a trimester abroad in the fall term of their second year at one of Pepperdine’s partner universities in Africa, Asia, Europe, Latin America, or Oceania.
USC MBAs have required study-away coursework called PRIME International Experiential Learning, a 10-day site visit overseas. Students must complete industry—and company-oriented recommendations in capstone projects that incorporate concepts from global strategy and global economics.
At the Drucker School, students may choose two areas of concentration to focus their studies, and select elective within these areas of concentration. Concentrations are offered in: Strategy, Finance, Marketing, Leadership, Global Management, and Information Technology Management.
Jobs and Salary
When it comes to job placement, both New York and Los Angeles have their perks.
New York is home to business school with the highest job placement rate: Around 97 percent of Columbia Business School graduates receive offers within three months of graduation. The school’s class of 2016 boasted an average starting salary of roughly $125,000 plus a $25,000 signing bonus. The top three industries that employ Columbia graduates are financial Services (37 percent), consulting (35 percent) and technology/media (10 percent).
Check out a complete breakdown of NYC salaries and employment opportunities, give our guide to getting paid in New York a read.
While Silicon Valley has a reputation for being the prime place for MBA jobs in California, LA has been catching up recently—and fast. Los Angeles has embraced the tech boom in a big way, with many Valley bigwigs and new startups alike moving their operations to Silicon Beach. With that in mind, the new era of LA innovation is creating some lofty starting salaries, particularly for MBA graduates.
Recent UCLA Anderson graduates earned an average starting salary of $121,250 with a $25,000 signing bonus, according to statistics released by the school. The top five industries to employ Anderson MBAs are in tech (30.6 percent), financial services (21.6 percent), consumer products (13.4 percent), and consulting services (13.4 percent).
Check out our guide to the highest MBA salaries in Los Angeles for more information.
Are Hidden Fees the New Normal? A New Columbia Study Investigates
How have hidden fees become such a normalized part of the consumer process? Columbia Business School recently investigated the unfortunately common practice.
According to new research, entitled “The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing,” “consumer transactions are more likely to involve an additional surcharge now than they were two decades ago.” This evolution may not come as a surprise to most readers but our reactions to the practice known as “partitioned pricing” (PP) might. Fees related to cell phone service, baggage, fuel, and hotel accommodations, for instance, have become standard practice but we are still collectively parsing together how comfortable we are with PP.
Center for Decision Sciences Director and Professor Eric Johnson explains, “From regulatory efforts to pricing strategies, policy makers, researchers and marketing managers need to better understand the way that consumers evaluate and feel about partitioned pricing.”
Johnson’s research “identifies six different dimensions by which consumers experience partitioned pricing,” which could assist public policy makers, among others, “establish regulations to improve consumers’ understanding of PP, so long as they first understand at what stage the misunderstanding originates.”
Stage 1: Attention to different PP price components: “If consumers don’t comprehend the multiple pieces that compose total price, they are more likely to underestimate the total cost.”
Stage 2: Attitude toward the use of PP for this product: “From feelings about the fairness of surcharges to their perception of the seller, consumers come to the table with pre-conceived views about PP.”
Stage 3: How consumers combine price components to form a perception of total cost: “Whether people ignore surcharges or factor them into the total price, consumers arrive at an overall perception of a product’s total cost.”
Stage 4: How consumers evaluate product benefits: “When consumers evaluate a product, they may consider other attributes besides price, which may affect their perception of PP in overall cost.”
Stage 5: How consumers competitively evaluate the overall product offer: “This is the combination of stages three and four by which the consumer forms a full picture of the product.”
Stage 6: Post purchase perceptions of the firm and buying experience: “If consumers perceive PP to be unfair following a purchase, they will be more careful with future purchases that use PP.”
Facebook Tops Glassdoor’s 100 Best Places to Work List
Employer review website Glassdoor, which allows users to read anonymous employee testimonials about employers, has revealed its annual “Best Places to Work” list, with familiar MBA recruiters Facebook, Bain & Co, and Boston Consulting Group (BCG) earning the top three spots.
Why Facebook?
Since 2011, the social media empire has been one of Glassdoor’s most praised companies to work for, earning a top five spot seven out of the past eight years, including three number one overall awards. Facebook employees are often given extensive benefits, including four months of paid maternity leave—a policy often considered a luxury in the U.S., which has no legally mandated paternity leave policies for employers. As well, earlier this year, Facebook COO Sheryl Sandberg announced the company would implement paid sick time for employees and family members.
With increasing revenue streams, the company’s hiring numbers have continued to swell, with nearly 19,000 employees as of earlier this year—a 38 percent jump from March 2016 to March 2017. In fact, just this week, the company announced it will be adding 800 more jobs at its new London office.
Data via Facebook, graphic by The Atlas/via Quartz.
Of course, the central pitch to work at the social media monolith may be predicated on the payment of employees. According to Paysa, the average Facebook salary is north of $250,000 annually, combining base pay, bonuses, and equity. Most jobs at the company start at, at least, $70,000 USD annually, with business management roles starting at $135,000.
The company has also made a concerted effort at diversifying its hiring. Speaking with Forbes, Lori Goler, vice president of people, said, “Diversity is critical to our mission at Facebook, because we serve a community of 2 billion around the world, and of course there’s diversity in that community.”
The company, according to Forbes, employs between 33 and 35 percent women, and there has been considerable gains among women employed with computer science and engineering backgrounds, as well as a 500 percent increase in employment among those of African descent since 2014. In the interview, Goler added, “We’re nowhere near where we want to be, but we’re at least hearted to see that at least we can make some progress.”
Check out Facebook’s graduate student recruitment page here.
Consulting Companies Still Reign
While certain statistics indicate a wave of MBA grads may be leaving consulting in favor of tech-centric employers, as evident by the recently released Northwestern University Kellogg School of Management employment report, consulting companies are remain one of the primary targets for MBA students and graduates, and for good reason.
Bain & Co., like Facebook, has been endlessly praised by Glassdoor reviews, ranking among the top four best places to work every year since 2009. Like most of the companies on the year-end list, Bain offers ample benefits, including several months of paid maternity leave, comprehensive vacation and insurance policies, and one of the world’s best 401K offers. Fellow Boston metro company BCG also officers a considerable parental leave benefits package, retirement planning, and lofty salaries.
Inside the New York City BCG office/Photo via BCG.
Like Bain, BCG makes a concerted effort to bring in incredibly comparable MBA graduates, recruiting students from multiple prominent business schools like The Wharton School, NYU Stern, Columbia Business School, and many more.
Some Traditional Companies Remain Steady, While Giants Like Apple Stumble
Tech empire Google, not surprisingly, held its place among the top 10 companies—having never fallen lower than eighth overall since 2012. Just outside of the top ranking companies, McKinsey & Co. stayed within the top 20, while other notable heavyweights like Microsoft (39th), Capital One (69th), Deloitte (77th), Accenture (83rd), and Apple (84th), the world’s most successful consumer company, fell to the lower ends of the list.
Despite having the second most profitable year in company history, falling shortly behind it’s 2015 figures, Apple has been steadily dropping down Glassdoor’s annual Best Of list, posting its worst standing in the history of the ranking—nearly 50 spots worse than last year’s ranking of 36th overall.
Considering, however, that the annual ranking is comprises of over 500,000 companies, this drop may not be as serious as it would appear. The overall Glassdoor rating for Apple was 4.3, in contrast to Facebook, which boasts a current 4.6 rating. The average Glassdoor rating for employers, for context, is 3.3.
Some Surprises
Not every company included in the Glassdoor Best Of list could be considered a traditional MBA recruiters, including beloved U.S. west coast fast food chain In-N-Out Burger (fourth overall), growing athletic leisurewear empire Lululemon (sixth), wine company E. & J. Gallo Winery(14th), Delta Airlines (17th), and The Church of Jesus Christ of Latter-day Saints (19th), which provides “Excellent dental and medical coverage,” according to an anonymous employee. Plus, “you work with people who don’t swear.”
For a more extensive overview of the methodology behind the ranking, click here.
