U.S. News Reveals Sneak Peek of Its 2019 Business School Rankings
With just over a week before U.S. News & World Report reveals its eagerly-anticipated 2019 best business school rankings, the publication offered a sneak peek of the business schools that managed to earn spots within the top 10.
Unsurprisingly, the top 10 of the 2019 rankings resembles the publication’s 2018 edition, with nine out of the top 10 schools nearing the top of the annual list. The lone ranking variation from 2018 to 2019 will be the University of Michigan Stephen M. Ross School of Business, which came in 11th in the previous year.
The top ten business schools for the 2019 U.S. News rankings are as follows (unordered):
- The Wharton School at the University of Pennsylvania
- Harvard Business School
- The Booth School of Business at the University of Chicago
- The Kellogg School of Management at Northwestern University
- The Ross School of Business at the University of Michigan
- The Tuck School of Business at Dartmouth University
- The Sloan School of Management at MIT
- The Stanford Graduate School of Business
- University of California—Berkeley (Haas)
The one school left out of the newest rankings from the previous edition was the Yale School of Management.
The publication will release the full list of the 2019 best business school rankings will officially arrive on March 20, 2018. Stay tuned for more updates on the rankings on MetroMBA.
The Reason Digital Ads Seem So Personal, According to Columbia Business School Research
Ad optimization, at its core, was always about effectively persuading human emotion. Those consumer habits, according to new research from the Columbia Business School, can be traced right down to individual digital footprint, helping “people overcome their human limitations.”
In new research entitled “Psychological Targeting as an Effective Approach to Digital Mass Persuasion” published in the Proceedings of the National Academy of Science, Assistant Professor of Business Management Sandra Matz’s team explores a new development in the idea of “personalized persuasion.” Thanks to the accessibility of our digital footprints, marketers can now tailor persuasive messages to a “person’s fundamental character traits and psychological needs.”
Professor Matz and her co-authors conducted three experiments in which they targeted over 3.5 million Facebook users based on “Likes,” then measured users’ reactions (i.e. “clicks” and “conversions”) to “persuasive appeals in the form of Facebook ads that either aligned with or ran counter to the users’ psychological profiles.”
In one experiment, the researchers customized online beauty retailer ads that targeted either introverts or extroverts, based on their unique Facebook Likes. The researchers found that “matching the content of persuasive messages to individuals’ psychological characteristics resulted in up to 40 percent more clicks and up to 50 percent more purchases than their mismatching or un-personalized messages.”
While psychological targeting certainly has many advantages when it comes to product positioning, it has the potential to be more insidious. On a more individual level, psychological targeting can easily be “used to exploit weaknesses in people’s character and persuade them to take action against their best interest,” such as Facebook users with psychological traits related to pathological or compulsive behaviors.
The authors actively embrace the numerous ethical questions that surround the application of psychological targeting:
“How do we as consumers and society at-large want to use this new technology? In what settings do we want to facilitate its application, and when do we want to restrict it? For which purposes should we use it, for which should we not? Under which agreements should we be allowed to implement it, and with which required degree of transparency?”
Supply Chain Management MBAs: The Best New York Programs
Product outsourcing is a hot topic today. Consequently, the supply chain management field is richer, more complex, and more necessary than ever. Optimizing the process of turning a concept into a product and getting that product to the shelf is integral to the success any retailer. No matter where a product is made, the progression from conception to end user is a collaborative effort. An MBA in supply chain management can help you learn who to contact and how to strategize in order to best serve both retailers and consumers.
New York City is among the retail capitals of the world. Schools in the New York metro have easy access to hundreds of CEO speakers, as well as a deluge of internship and job opportunities. Below, we’ve outlined some of our favorites.
The Best NYC Supply Chain Management MBA Programs
Columbia Business School
Though Columbia Business School does not offer concentrations, it would be remiss not to mention this academic powerhouse when considering programs with resources in supply chain management education. Columbia’s supply chain management courses are taught by extraordinarily well-regarded professors, who may serve as resources for students throughout their time at the school. Medini R. Singh, for example, is a sought-after professor. In addition to his 25+ years of teaching experience and numerous teaching awards, Singh serves on the advisory board for the W. Edwards Deming Center for Quality, Productivity, and Competitiveness. According to his bio, Singh’s research focuses on “service and supply chain design, at both the tactical and strategic level.” Singh has also consulted for multiple Fortune 500 companies. Columbia students MBAs will also have access to Awi Federgruen, the Charles E. Exley Professor of Management and Chair of the Decision, Risk and Operations Division of Columbia Business School. Federgruen has published over 120 pieces on the financial services industry, and often consults on supply chain management issues for large corporations.
Rutgers Business School, Newark and New Brunswick
Rutgers Business School offers a Supply Chain Management MBA, the mission of which, according to the website, is to “prepare students to meet and exceed the expectations of the employees experiencing a growing demand for supply chain management and logistics experts.” In fact, the school’s Supply Chain Management program was ranked eleventh on U.S. News & World Report’s 2016 list of best graduate schools for business. This ranking seems apt, considering a whopping 100 percent of the supply chain management MBA students from the class of 2016 were employed within 90 days of graduation. Students of this program have gone on to work various supply chain management jobs at companies like Este Lauder, Colgate, and Johnson & Johnson.
CHECK THIS OUT: Looking At New York City’s Best MBA Return on Investment (Pt. I)
Stern School of Business—New York University
The renowned New York University Stern School of Business provides students with the option of choosing a Supply Chain Management and Global Sourcing Concentration to equip MBAs to navigate supply chain issues in a global economy. Students who pursue this concentration can take classes like Global Sourcing and Open Innovation, Pricing Strategies, and Building and Managing Customer Relationships. Stern gears the specialization toward students aiming to pursue careers in management consulting, managing information systems, product management, and supply chain management. Students in this program can choose two of three core supply chain management courses, and then must take six of the 24 related elective courses.
Gabelli School of Business—Fordham University
The Gabelli School of Business at Fordham University offers many classes that specialize in supply chain management, including Operations Management. Under chair Sarah Jinhui Wu, the Gabelli Operations Management courses “equip students with a solid understanding of core operations concepts and decisions, rigorous analytical thinking and skills, and a creative mindset so they can deal with all of the complex issues of a supply chain.”
Many of the other concentrations offered in the Gabelli School of Business MBA program also offer courses revolving around supply chain management, including Global Sustainability.
The Premiere International MBA is Waiting For You in London
“London doesn’t love the latent or the lurking, has neither time, nor taste, nor sense for anything less discernible than the red flag in front of the steam-roller. It wants cash over the counter and letters ten feet high.” – Henry James
It could be argued that London is the quintessential—or at least the original—international destination. Both defiantly English and seamlessly accommodating for an international community, London is a city in a state of constant reinvention.
Oscar Wilde once said London was composed of “beautiful idiots and brilliant lunatics,” which makes perfect sense that the city is presently and almost always the world’s global financial center (close but no cigar, Singapore). It’s no secret that the city leads the charge when it comes to gold, silver, derivatives, foreign exchange, money markets, debt securities, and international insurance. And London’s strategic location means it can stay connected to both the East and West at all times.
These reasons and so much more make London perhaps the definitive choice for b-schoolers who aspire to cut deals that bridge cultures and cross borders. For prospective MBAs with international ambitions, opportunities to interface with every conceivable industry abound in London, as do opportunities to collaborate with non-UK companies with London hubs.
We took the liberty of giving you the skinny on four London-area business degrees that will set you on a global path. Let’s take a deeper dive, shall we?
London Business School
The London Business School EMBA-Global Americas & Europe degree is a multinational collaboration that imparts the “insight, network and international perspectives” that today’s globally focused executive needs. The program—a partnership between LBS, Columbia, and the University of Hong Kong—is available in two distinct paths for entrepreneurs, managers, or executives. EMBA-Global Americas & Europe students earn two MBAs as they study in New York and London, while EMBA-Global Asia students bridge the gap between East and West as they study in Shanghai, Hong Kong, New York, and London. Forbes ranked LBS’ international degree first overall in terms of its return on investment, as its 2012 class earned average salaries of $119,100 and paid back their investment in 3.4 years.
Imperial College London
The ICL’s Global Online MBA is a two-year, part-time degree that combines “innovative thinking and insight with new technology to develop practical solutions to real world issues, benefiting business and improving society.” The Global MBA is structured to maximize intimacy and in-class time, culminating in a week-long Capstone Business Game project.
CHECK THIS OUT: Oxford Saïd Dean, Together with Apple’s Tim Cook, Launches New Entrepreneurial Hub
Oxford University Saïd Business School
The Saïd Business School 13-month masters-level Global Business Diploma is focused on giving graduates the tools to “undertake the senior international responsibilities which drive organizational success.” Director Kathy Harvey explains that the degree is guaranteed to “provide insights to anyone operating, or aspiring to operate, in a global environment.” Graduates will have an advanced “understanding of the issues involved in conducting business in a global landscape,” particularly “global business strategy, risk and reputation, corporate diplomacy and doing business in emerging economies.”
Cambridge University’s Judge Business School
The Judge Business School at Cambridge University Global Business concentration emphasizes cross-cultural differences; doing business in/with emerging economies; managing the multinational enterprise; and multinational organizations in social and environmental issues. The concentration was developed specifically for MBA students “seeking careers in careers at multinational organizations; small and medium-sized enterprises in sectors that are affected by international pressures; and students with a general interest in the role of organizations in global issues.”
Looking At New York City’s Best MBA Return on Investment (Pt. I)
As real estate in all five boroughs continues to rise, and/or get snapped up by oh-so-wonderful oligarchs, New York City’s pressure cooker reputation has taken a turn for the … banal.
What Makes an EMBA Worth It? Students, Alumni Share Their Thoughts
In an interview with the Financial Times, five EMBA students and alumni spoke about the most important lessons they learned during their time in school. They covered a variety of topics including how the alumni network has helped them, the advice they would give to a new EMBA student, and what they learned from their classmates. In this article, we’ll provide a brief overview of a few of the most valuable tips.
Cultivate Your Global Network
For Idara Umoh Nickelson, an ’17 EMBA graduate at Northwestern’s Kellogg School of Management, the main opportunity she seized was to cultivate the global network that she was exposed to. This network, which spanned five campuses and four countries (United States, Canada, Germany, and Hong Kong), provided her with a range of valuable advice including “don’t feel guilty about the time you will spend on yourself.” This advice helped her learn to take advantage of every opportunity during her schooling, which helped her land a job in healthcare—her passion.
Use Your EMBA to Your Advantage
Casey Worthington, an ’19 EMBA student at Cornell Johnson, had a busy role in IT as a consulting-based project and program manager. It was a challenging position, but he wanted more; in particular, he wanted to move into a business leadership role. The EMBA allowed him to head in that direction while still balancing his family life and work. Post-enrollment, he accepted a dream job, and to Worthington, it was the EMBA that gave him the advantage.
Tailor Your Journey
There’s a lot of different advice that Blair Wood, an ’18 EMBA student at the London Business School, would give to aspiring students, but his main advice is to tailor your EMBA to your journey. “Be guided but not overly influenced by others . . . there is a relatively narrow window to maximize a valuable and rare chance for personal growth,” he told the Financial Times. “You need to explore the vast array of opportunities, find the blend that suits you and do things at your pace.”
Learn About Other Perspectives
For Krystal Bojan, an ’18 EMBA student at Columbia Business School, London Business School, and the University of Hong Kong, her experience has been about learning from a variety of different cultures and nationalities. Having an immersive educational experience around the world, Bojan has had to learn how different locations have different styles of communicating, problem-solving, and influencing. For example, she told the Financial Times: “Working for western multinationals where the culture was non-hierarchical, I was accustomed to approaching people directly to get things done. In Asia, it is strongly driven by carefully cultivated relationships and networks of influence, or ‘guanxi’.”
To read additional advice from each EMBA student or alumni and to see what an EMBA alumni from Melbourne Business School had to say, read the full article in the Financial Times.
