D’Amore-McKim Marketing Study Says Let Customers Do The Talking on Social Media
According to Northeastern professor Koen Pauwels’ recent Journal of Marketing paper, there are “three consumer mindset metrics” within social media that affect stock performance and shareholder value. D’Amore-McKim recently explored his research.
Stanford Study Explains Why Smoking Persists
Despite an overwhelming amount of information linking smoking and disease, new Stanford GSB research finds that there are actually persistent misunderstandings among American smokers.
Stanford Study Explores Privacy Paradox Among Online Consumers
If you think people are a bit apprehensive when giving away personal information, think again. The Stanford Graduate School of Business recently explored new research that finds people are more than willing to give up that potentially sensitive personal information when there’s an incentive on the table.
Stanford GSB Study Finds Attitudes Can Predict Results
The Stanford Graduate School of Business recently revealed new research that explores the conflict between how you feel, how you want to feel and how your desire to close the gap between the two are more predictive of the outcome.
Stanford Study Finds Correlation Between Polarizing Products and Consumers
Stanford Graduate School of Business recently revealed a new study that explores how online product ratings influence consumer behavior.
6 Stellar London Marketing MBAs
When it comes to marketing, today’s employers want graduates fresh out of business school to bring their A-game, fully prepared to analyze and solve the multi-faceted problem of getting people psyched about their products and services.
