Hot MBA Jobs: Marketing Director
For that rare breed of extroverted interpersonal ninja who’s able to see the micro amidst the macro, take the temperature of any given cultural moment and articulate complex information to diverse audiences, you just might be a natural marketing director.
Rutgers Prof Discusses Impact of Anxiety on Consumer Behavior
Rutgers Business School recently published an article by Dory Devlin that explores the connection between anxiety and consumer behavior as part of a study associate professor of marketing Kristina Durante and the University of Miami’s Juliano Laran published in the Journal of Marketing Research last month.
Stanford GSB Debunks Myth of Consumer Choice Overload
Stanford’s Graduate School of Business recently discussed a new study by Sebastian S. Kresge marketing professor Itamar Simonson and Chinese University of Hong Kong associate professor Leilei Gao that may debunk the myth of “choice overload” when it comes to picking a product amidst a veritable ocean of options.
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Payment Method Affects Perceived Value of Purchase, Rotman Professor Finds
The University of Toronto’s Rotman School of Management this week shared exciting new research published in the Journal of Consumer Research on the correlation between the ease of a consumer’s preferred payment method and the perceived value of the good or service purchased.
Stanford Offers Insights Into Future of Authentic Branding
The Stanford Graduate School of Business recently published an article, written by Steve Hawk, about research Professor of Organizations Glenn R. Carroll has undertaken into “the origins, advantages, perils and future of authentic branding.” Authentic branding—that is, using the claim of being authentic as a selling point—is a technique commonly used by restaurateurs, furniture-makers, beer manufacturers and others.
Lehigh Prof Explains How To Break Through E-Commerce’s Mobile Glass Ceiling
Lehigh University’s College of Business and Economics published an article by Bryan Hay about new research from assistant professor of marketing Ju-Yeon Lee into why “consumers tend to click and browse” mobile e-commerce platforms rather than click that “buy” button, especially on high-ticket items. Continue reading…
