Sep 26, 2014
Kellogg Immersion Trip Shows Faculty Members How to Read Minds
The following article was originally sourced from “How to read a mind,” a news piece that appeared on Kellogg’s News & Events page.
20 Kellogg School of Management faculty members went on a field trip organized by Assistant Professor of Marketing Moran Cerf to talk about the human brain. While visiting Nielsen Holdings, a global information and measurement company, the faculty members discussed a new field of research known as neuromarketing, or “consumer neuroscience.” Continue reading…
