Cass MBA London Symposium Talks Branding And Customers
At the City University London Cass School of Business, the London Symposium has become a flagship elective. Since its inaugural class back in 2014, each year it has brought together more than 150 students from all Cass MBA cohorts, as well as the MBA partner school in Europe and South Africa, to attend lectures and learn about leadership and business from some of London’s most prominent and respected business leaders.
On the second day of this year’s symposium, MBA students visited the Science Museum to discuss Brands and Customers with lectures from some of the leading figures in the creative industries and business. The day covered topics such as department store retailing, the challenges of Brexit, customer service and the future of film. Continue reading…
