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Oct 2, 2017

Boston University Consumer Study Finds Positives in Geo-Targeting

boston university study consumer

It’s been written that traditional direct mail coupons are a “lose-lose scenario” for two competing brands as they effectively negate the possibility that one company can profit over the other. Beyond the profit margin, coupons are out-of-time, out-of-place propositions that don’t take into account our busy, mutable schedules.

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