Jul 25, 2014
Kellogg Faculty Release Book on Corporate Expansion
The following article was originally sourced from “Fewer, Bigger, Bolder,” a news piece on Kellogg’s news and events site.
From startups to established conglomerates, companies looking to expand don’t always make it out in one piece. As they jump at opportunities to make more products, create more brands and enter more markets with the goal of growing their market share, sometimes companies are left with nothing more than fleeting gains, dismal results, or outright failure. In a new book, two Kellogg School of Management faculty members advise mindful growth on the path to enlightened profitability. Continue reading…
